Google Logo

When it comes to innovative ideas and technologies, PureFormulas is a progressive brand – in more ways than one.

The leader in the online health and supplement space – and one of the fastest growing e-tailers in the U.S. – is the first in its industry to implement a Progressive Web App, considered to be the next wave in mobile. Google introduced Progressive Web App technology to bring app-like speed, interactions, and engagements to the web. These high-performing mobile web experiences are 2-4x faster than m.dot or responsive websites, and enable new features like web push notifications, offline support, add-to-homescreen, and more.

“Leveraging the latest technologies to adapt to the rapidly changing mobile industry is important, but our reason for being is to offer the most efficient, secure, and friendly shopping experience possible,” says PureFormulas’ Senior Director of Technology, Carolina Servigna. “Progressive Web Apps offered the opportunity to do just that.”

PureFormulas’ Progressive Web App is an exciting example for what is possible with the modern mobile web.

And it all began with a single goal: deliver a seamless mobile journey that keeps customers coming back.

The Challenge

“Leveraging the latest technologies to adapt to the rapidly changing mobile industry is important, but our reason for being is to offer the most efficient, secure, and friendly shopping experience possible.”

Servigna says the PureFormulas team was intrigued by the Mobify Progressive Mobile approach and its potential to solve several challenges. Mobile page loads on the current PureFormulas site were taking too long and the checkout process was slow. This resulted in high cart abandonment rates and low conversion rates.

Servigna recognized that with mobile traffic growing, PureFormulas needed to create a faster, easier path to purchase on mobile. Mobify’s Progressive Mobile approach builds Progressive Web Apps that give customers the faster, better experience they expect through app-like page loads, instant-page transitions, and a shorter average journey time to checkout completion.

“Our starting point was an adaptive mobile site, as well as the encrypted HTTPS connection that is required to implement a Progressive Web App,” says Servigna. “We wanted to get specific about how this technology could truly progress our mobile customers’ experiences.”