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, December 16 2010

Mobile Weekly—The Latest Threads in the Mobile Web

Hello everyone and welcome to a new edition of Mobify Weekly—read the hottest stories from the world of mobile web.

2010: The Year Of Mobile Exploding consumer demand for everything mobile has been driving the industry forward to new heights. From 3 out 4 photos on Flickr being taken with an iPhone to Facebook mobile serving 200+ million mobile users, 2010 has been an dynamite year for everything mobile.

In Q3 Google searches from mobile devices grew 130% year over year According to Mobile Marketing Association research, 59% of holiday shoppers will use their phones for shopping this year. To capitalize on this explosive growth Google is adding Seller Ratings to mobile to provide a better holiday shopping experience.

[European mobile operators say big sites need to pay for users' data demands][] European mobile operators say that companies like Facebook, Google, and Apple should pay for the bandwidth generated by users accessing their sites. Interesting article on the state of the European telecom market.

Retail 2011: Five Action Items Last week, Verizon Retail's Ravi Bagal put down five trends that he says will be apparent in online retail in the near future. The first item on the list was a sharp spike in mobile commerce next year.

[Shake-up at the top in this week’s m-commerce site performance index][] Keynote Mobile Commerce Performance Index measures the loading times of the top 15 mobile commerce destinations.  The rankings board had some interesting changes this week—see who went up and who went down!

What Shoppers Want from Retail Apps Earlier this year Adobe research has found that many consumers were unimpressed with retailers' mobile apps and preferred to browse the mobile web instead. A recent Accenture survey has asked consumers what they would like to see on retailers' mobile sites and here are the results!

That’s it for this week folks! Have a terrific weekend and we’ll see you all next Thursday!

[European mobile operators say big sites need to pay for users' data demands]: http://www.guardian.co.uk/technology/2010/dec/09/mobile-networks-content [Shake-up at the top in this week’s m-commerce site performance index]: http://www.internetretailer.com/2010/12/15/shake-top-weeks-m-commerce-performance-index

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