Optimizing blogs for mobile with CSS3 and Mobify Studio

  • Tutorial Details
  • Topics: CSS3 'nth-child' Pseudo Selectors and Mobify Studio's CSS Filter
  • Application: Truncating blogposts for mobile use
  • Difficulty: Moderate
  • Estimated Completion: 15 mins

Hi, my name is Nico and I'm a web designer at Mobify. After spending the past four months designing dozens of mobile sites with Mobify Studio, I have come across many useful CSS techniques for optimizing mobile sites. In this blogpost, I'll be covering how to truncate blogposts on your mobile site using 'nth-child' CSS3 pseudo selectors.

Blogs are very popular on mobile because they have frequently updated, snack-sized articles which are often shared on Twitter and Facebook. When mobifying a content-heavy blog, we need to decide what content from the desktop site is relevant for mobile.

The majority of blogs display full-length blogposts on the homepage, which is fine for desktop but people browsing from their smartphones are looking for a snack, not a full-course meal! Showing full entries of all the blogposts on the homepage of your mobile blog can sometimes be too much for mobile users.



Instead of showing the full entries on the homepage, hiding the content and displaying only the title and metadata of blogposts makes it easier for mobile users to scan the content. The simple way to do this is by selecting and hiding the portions of content you do not want to display. For example, if blogpost in a blog was marked up like this (let's pretend there is content in between the tags):

  1. <div class=”blogpost”>
  2. <h3 class=”title”></h3>
  3. <p class=”metadata”></p>
  4. <p class=”content”></p>
  5. <p class=”content”></p>
  6. <p class=”content”></p>
  7. </div>

The CSS to truncate the blogposts would consist of the following:

  1. .blogpost .content { display:none }

By applying the CSS above, we end up with all the blogposts truncated:


But what if you only wanted the older blogposts truncated, and the 4 newest entries to be shown in full? Fortunately, there is a way to specify exactly which blogposts are truncated on a given page.

  1. .blogpost:nth-child(n+5) .content { display:none }

What the code above does, is select and hide the content of all the blogposts except for the first four. The CSS selector used is called an nth-child pseudo-selector. I highly recommend the following articles at Sitepoint and CSS-Tricks which both do a great job of explaining how nth-child selectors work. Below is a reference table borrowed from Sitepoint that may help put things into perspective:


Using nth-child selectors can be confusing especially if you are a visual learner. When I first started using nth-child it didn't make much sense to me either until I started using this handy CSS3 structural pseudo-class selector tester by Lea Verou, which can be used to visually calculate and test pseudo-class expressions.


Unfortunately, a large number of older mobile devices are equipped with browsers that do not support CSS3 pseudo-selectors. This means some older Blackberry and Nokia devices will not be able to display truncated blogposts and paginators as shown above.

Another important thing to keep in mind is that when elements are hidden with display:none, the assets from the hidden content will still be downloaded by the browser. This is a major problem because when optimizing a site for mobile, we definitely do not want any unnecessary assets to be downloaded.


One of my favourite features of Mobify Studio is the amazing CSS Filter, which is essentially a server-side display: none. Since the display:none is applied on the server-side before the mobile site is served, it has two major advantages:

​1) Allows any elements to be hidden with CSS3 selectors such as nth-child, even if the device it is being served does not support CSS3.

​2) Prevents the mobile browser from downloading assets which should be hidden, saving the mobile user time and bandwidth.

For a detailed explanation of how to hide content with Mobify's CSS Filters, please have a look at this thread in the Mobify Community Forums. From there you will also be able to have your technical questions answered by our staff.


Careful consideration of the mobile user's needs means taking extra steps to make your mobified site more scannable by removing unnecessary content and options. The same technique we used to truncate the blogposts can also be applied to truncate other elements of a mobile site, such as paginators or menu lists. Combining the power of nth-child pseudo selectors with Mobify's CSS Filter allows for greater control of the mobile experience.