Our Vision:
To Mobify the Web
Mobify is an open mobile platform for marketers and developers to launch amazing web experiences for any device or screen.
Principles
We believe in ‘One Web.’
Websites should adapt painlessly to provide an outstanding experience to everyone visiting them, no matter how they visit.
The website should adapt to the visitor in a responsive way.
The website should not force the mobile visitor into a mobile dead end.
It should always Just Work.
A website should Just Work for everyone connecting to it no matter how they connect—by search engine, by the domain name, by clicking an email link, by sharing through social media.
The burden should be on the website to work, not be on the visitor to figure it out.
User perception is reality.
If it feels fast, it is fast. If it feels rich, it is rich.
Let us make everything as simple as possible but not simpler.
Let us make every experience as satisfying as possible.
Complexity is growing.
As Kevin Kelly says, “Generally, things become more complex even when they have a chance to become simpler.”
This has been true in mobile and will continue to be true.
Connections are accelerating.
Mobile is the tip of the iceberg.
We are consistently increasing our connections to the web and wherever we have humans connecting to the web we want to present the best experience possible.
That’s where we see Mobify.
We respond to beauty.
We’re (so far) all human. As humans, we respond to beauty and elegance and simplicity.
So let’s introduce more of those traits into the world.
And where they already exist, let’s nurture them.
Why Mobify the Web?
Why is it important to make the web mobile and accessible everywhere and to everyone?
Because of the profound economic and social impact that access to information, connections to people and freedom of information has around the world on all kinds of people.
We believe the Web is one of the most positive technologies ever invented. Making it significantly better is a huge contribution to humanity.
Mobify exists to “mobify” the web—to make it universally available to people in useful, amazing ways that enrich their lives.
The web is an incredible and enabling technology that makes people’s lives better in big and small ways every day.
We aim to make the promise of a universally accessible web a reality—everywhere and to everyone who wants it.
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