As a high end booking resource for exceptional hotels, Kiwi Collection knew that it had to make sure that its discerning users had a faultless user experience, regardless of device used. Their existing website, while gorgeous and functional on the desktop, was not optimized for mobile devices, resulting in high bounce rates and low completion rates for mobile users. With mobile web use growing exponentially, Kiwi Collection needed a mobile web site.

Using the Mobify Enterprise platform, Kiwi Collection was able to take all pertinent elements from their desktop site and optimize it for mobile. Kiwi Collection hallmarks, like beautiful image galleries of their properties, are now available in a mobile friendly format that is both easy to use and quick to load.

More importantly, there is now a fully optimized mobile checkout, allowing users to complete the entire booking process on their mobile device. Mobify Enterprise is able to maintain a unified URL structure for both mobile and desktop sites. This means that no matter what device you visit www.kiwicollection.com on, the URL pattern is the same, with no redirects, and no interference from potentially unsecure proxy servers.

This also allows for best-case practice SEO, where Kiwi Collection’s desktop and mobile site are indexed as one on search engines like Google. Once the result is served, Mobify decides what version of the site to show, depending on the properties of the device accessing it.

For end users, this means that they are able to browse a fully functional mobile site, chose what hotel they want to stay at, check availability, and complete a vastly simplified checkout process, all on their mobile device.

Mobify Enterprise uses HTML 5 to update all content on mobile sites automatically and instantly. This means that Kiwi Collection only has to update and maintain their desktop site, without having to worry about doing the same for their mobile site.

Unlike other solutions that have to bounce users around various proxy servers, Mobify Enterprise always keeps users on the Kiwi Collection site, meaning that Kiwi Collection maintains its existing certificates and PCI compliance.

Since its launch, Kiwi Collection has seen a massive increase in mobile traffic, with unique visits, conversions and revenue increasing several times over.

Kiwi Collection carried over its extremely pleasing visual aesthetic from its desktop site to its mobile site, maintaining its branding while at the same time offering a mobile optimized browsing experience. Users can now complete the entire search and booking process painlessly on a mobile device. The results can be viewed by visiting www.kiwicollection.com on your iPhone, Android, or Blackberry 6.0 or higher device.