Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic
- Non-computer traffic in America stood at 6.8 percent in August 2011, with approximately two-thirds of that traffic coming from mobile phones and tablets
- 50% of the U.S. population used the mobile web, accessed applications, or downloaded mobile content in August 2011
- 97% of tablet traffic came from iPad
- Nearly 50% of tablet owners bought an item using their tablet
- Android has a higher marketshare than iOS - but Apple still has more connected devices currently in use, thanks to the iPad
- iOS has 59% of mobile browsing traffic vs 32% from Android
- RIM has 5% of browsing traffic