, April 24 2012

Mobile Device Ownership Statistics

As of Feb 2012

  • 88% of American adults have a cell phone
  • 57% have a laptop
  • 19% have an ebook reader
  • 63% go online wirelessly using one of those devices
  • 46% of all American adults own a smartphone
  • 68% of adults living in a household earning \$75,000 or more own a smartphone
  • 60% of those with a college degree have a smartphone
  • 19% of adults own a tablet
  • 44% of smartphone owners access the internet on their device

During the 2011 holiday season:

  • 24% of cell owners used their phone to look up reviews of a product online while in store
  • 25% did it to see if they could get a better price somewhere else
  • tablet ownership doubled (from 10% to 19%) between December 2011 and January 2012

Source: Pew Internet

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