January 31st, 2012
Google Asks “Are You Mobile Ready?”
- mobile web growing 8x faster than desktop web did in the 1990s
- “Mobile is ramping up faster than any other technology we have seen in the past” Mary Meeker, Kleiner Perkins
- 3x more smartphones activated every minute than there are babies being born
- 1/5 ppl check their phones before getting out of bed
- over half of american’s will have a smartphone by end of 2011
- 29.6% of restaurant queries are mobile
- 15.4% finance and insurance
- 79% of large online advertisers to not have a mobile optimized site
- compare mobile site now to desktop sites 10 years ago (retailer adoptions)
- 11% of mobile users have actually screamed at their phones over frustration at buying on mobile
- 61% of users unlikely to return to a mobile site if they’ve had trouble viewing on a phone
- 40% said they’d visit a competitor’s site after a bad experience on your site
- research has shown that web retailers could increase consumer engagement by 85% with a mobile optimized site
Cross industry best practices
- keep layout simple
- design for thumbs, not mice
- prioritize content
- use uniquely mobile features
- make is easy to convert
