Mobile Device Ownership Statistics
As of Feb 2012
- 88% of American adults have a cell phone
- 57% have a laptop
- 19% have an ebook reader
- 63% go online wirelessly using one of those devices
- 46% of all American adults own a smartphone
- 68% of adults living in a household earning $75,000 or more own a smartphone
- 60% of those with a college degree have a smartphone
- 19% of adults own a tablet
- 44% of smartphone owners access the internet on their device
During the 2011 holiday season:
- 24% of cell owners used their phone to look up reviews of a product online while in store
- 25% did it to see if they could get a better price somewhere else
- tablet ownership doubled (from 10% to 19%) between December 2011 and January 2012
Source: Pew Internet
Alternative Services to Mobify Open Mobile Platform
Maybe the Mobify Open Mobile Platform isn’t right for you because of price or other limitations like tech resources.
If that’s the case, here are a few alternatives that may work for you.
Please note: the listings of products below are not recommendations but alternative services available for you to try. Buyer beware and do your own research to find the best mobile fit for your business.
Good luck!
Google Sites
Price: Free
Best for: Restaurants, small brick and mortar businesses
Google Sites allows you to easily make basic mobile landing pages for your small business.
Limitations: Need Google Checkout Merchant account for ecommerce, limited style and pages
WPtouch
Price: Free to try. Pro version ranges from $49 to $199.
Best for: WordPress-based sites
WPtouch is a WordPress plugin that themes your WP site for mobile. Appearance is customizable.
Limitations: Only works with WordPress sites, best for content-based sites.
Blogger Mobile Templates
Price: Free
Best for: Blogger blogs
Blogger mobile templates allow you to theme your blogger site for mobile.
Limitations: Blogger sites only, limited customizability
Click here for Blogger Mobile Templates
Menuito for Restaurants
Price: $399 for standard edition, $499 for custom-made theme
Best for: Restaurants, bars, pubs and nightclubs
Menuito makes it simple to set up a restaurant, bar, pub or nightclub mobile website with built in themes.
Limitations: Only for restaurants, bars, pubs and nightclubs.
IAB study reveals 44% of those surveyed use mobile to respond to TV ads
- 44% used mobile to respond to TV ads
- 50% of smartphone owners use their mobile to search for product information after seeing a TV ad
- 38% of respondents used their smartphone in store
- 49% used their phone to compare prices with other retailers
- 34% opted to make purchases on mobile
- 3.8% conversion rate on tablet vs 1.9% conversion rate on desktop
- tablet owners spent 4.4 hours / week browsing retail sites and made a purchase every week
Google Asks “Are You Mobile Ready?”
- mobile web growing 8x faster than desktop web did in the 1990s
- “Mobile is ramping up faster than any other technology we have seen in the past” Mary Meeker, Kleiner Perkins
- 3x more smartphones activated every minute than there are babies being born
- 1/5 ppl check their phones before getting out of bed
- over half of american’s will have a smartphone by end of 2011
- 29.6% of restaurant queries are mobile
- 15.4% finance and insurance
- 79% of large online advertisers to not have a mobile optimized site
- compare mobile site now to desktop sites 10 years ago (retailer adoptions)
- 11% of mobile users have actually screamed at their phones over frustration at buying on mobile
- 61% of users unlikely to return to a mobile site if they’ve had trouble viewing on a phone
- 40% said they’d visit a competitor’s site after a bad experience on your site
- research has shown that web retailers could increase consumer engagement by 85% with a mobile optimized site
Cross industry best practices
- keep layout simple
- design for thumbs, not mice
- prioritize content
- use uniquely mobile features
- make is easy to convert
Turning Point 2011: Mobile Commerce By The Numbers
- PayPal saw a 397% increase in consumers shopping via PayPal Mobile on Cyber Monday 2011, vs 2010.
- Rue La La saw an almost 200% increase in mobile sales on Cyber Monday 2011 vs 2010.
- Ebay’s mobile commerce doubled to $5Billion+ in 2011
- Ebay’s Black Friday mobile commerce sales were up 516%, over 2010.
- 2011 mobile commerce sales were up 91.4% over 2010.
- In 2012, mobile commerce is expected to increase another 73.1% to $11.6 billion
- The average mobile commerce purchase was $123 (vs. $87 for purchases from desktop PCs).
