In part 1 of 3 part series entitled "Mobile Matters", Mobify CEO Igor Faletski goes over 6 essential ingredients necessary for building a successful email campaign.
Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs.
The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.
Mobile consumers typically represent a desirable demographic for retailers and brands, as they have the latest technology, a pricey data plan, and can be more likely to spend a lot of money.
After helping a diverse group of brands boost their mobile presence, we've seen firsthand what works and doesn't work when it comes to the mobile web. Here are some ways you can improve the success of your email campaigns in an increasingly mobile world.
[Keep reading to discover the top six tips for building a campaign that works] at Econsultancy.
[Keep reading to discover the top six tips for building a campaign that works]: http://econsultancy.com/us/blog/8357-mobile-email-six-steps-to-build-a-campaign-that-works "Mobify's 6 tips for Mobile Email"