Here at Mobify we like to invite people from around town to come in and give us lunchtime lectures on a variety of subjects. In the past we've covered things as wide-ranging as filmmaking, text editors, the web stack, and Russian rocket science. We always have an amazing lunch and an even more amazing discussion.

This past week we were lucky enough to have Mark Busse of Vancouver-based brand strategy firm Industrial Brand. His talk "Beauty and Bull&*#t: Dispelling some myths about what brand designers actually do" was designed to teach us the difference between a logo, a brand, and an identity. There was an intense round of questions afterward, and although Mark was kind enough to hang around far later than usual and answer many of them, he eventually had to edge out of the room and leave us asking ourselves how we were addressing this within our own company. Since then we've been doing some hard thinking about who we are and how we're sending this to the world - a difficult challenge.

An excellent lunch and learn tends to raise more questions than it answers, and by that measure this was a total and utter success. Thank you to Mark for an excellent talk!

Mark and Igor pose for an Instagram-esque photo by the Mobify sign.