Vancouver-based Mobify has Starbucks, Lululemon, Google on its side
TORONTO – For a small shop with only 25 employees, Vancouver-based Mobify has an impressive list of clients, including Starbucks, Lululemon, Bosch, Condé Nast and Siemens.
Oh, and then there’s their partnership with a little company called Google.
When the search giant planned a campaign to encourage businesses to make their websites mobile-phone compatible, it recruited Mobify to help make that job easier.
Apple’s App Store: An economy for 1 percent of developers
Since the Apple App store opened on July 10, 2008, it has paid out more than $4 billion to iOS developers–70 percent of the $5.71 billion it has booked in revenue.
Pretty big numbers, right?
Well, yes and no. Yes, those are big numbers that make my head spin and dwarf my personal tax return. At the same time, the real answer has to be no.
In the mobile commerce world, $4 billion is significant, but it’s not a headline. It’s more of a line item on a table that includes some much bigger numbers.
Mobile Made Easier
Ideeli Inc. found the decision to be a simple one: If a customer has a smartphone in her hand, she’s going to want a mobile commerce site to function like it’s on a smartphone. That means gestures like swiping and pinch-and-zoom, speedy performance and easy access to social media. Basically, that means an app.
But a site is not an app—or at least that used to be the case. Now pioneering developers and m-commerce technology vendors have begun using HTML5, the latest iteration of the foundational programming language of the web. Using HTML5 technology from vendor Mobify, ideeli, a fashion and home members-only e-retailer, launched an m-commerce site in November 2011 that includes the gesture, speed and social features and functions it believed would give it an edge. And it’s paid off.
Mobify launches tablet optimization tool for websites
Tablets are finding their way into more homes, and they’re proving to be quite the ecommerce tool, helping boost sales for many retailers better than desktop and smartphones in some cases. But many big sites aren’t optimized for tablets; instead, relying on native tablet apps or just the regular desktop site.
Mobify, a Vancouver, Canada-based startup, is betting that companies are prepared to optimize their websites for tablet use in much the same way many have modified their sites to be consumed on smartphones. The company, which already helps optimize 20,000 websites for mobile phone usage, is releasing a tablet-optimization product that makes it easy for a site to convert to a more tablet-friendly design. Mobify joins other HTML5 publishing solutions like OnSwipe and Pressly that are helping websites optimize for tablets.
Mobify Launches Integrated Mobile and Tablet Optimization Product
Extends mobile commerce through a single framework that optimizes for all devices – tablet, mobile, TV, kiosks and any new web-connected device.
VANCOUVER, BC – Mobify <http://mobify.com/>, a web platform that powers over 20,000 mobile websites, has launched an integrated optimization product is designed to leverage existing websites from any device, including tablet, mobile, kiosks, TVs and any web-connected device.
As the mobile market diversifies and expands, unified access regardless of device will be of increasing importance for e-commerce and multi-channel seller’s mobile commerce strategy.
Mobify’s tablet product enables brands to take advantage of the rapidly growing ‘tablet economy’ by delivering a rich, beautiful, high-performing site for their tablet visitors. According to a Pew Internet study, tablet ownership nearly doubled this past holiday season, reaching 19% of U.S. adults.
Optimizing for tablets allows companies to provide users with faster load times, optimized text and page sizes, and a swipe-friendly interface that takes full advantage of touch-based navigation with tactile image carousels and other widgets. This translates into lower bounce rates, increased conversions, and more community participation across the growing number of tablet users.
“By extending the Mobify Platform to tablets, we’re helping our customers tap into an extremely lucrative opportunity. Tablets have already had a profound impact on mobile commerce and we’re just in the early stages of this tablet economy,” said Mobify CEO, Igor Faletski. “The Mobify platform has a proven 100-day ROI with smartphones and we’re confident we can extend the same to tablets.”
Mobify gives marketers and developers full control over their website on every device, in real-time, and without using external third party proxy servers that scrape and transcode content in shadow sites which create device-dependent dead-ends. The secret is in the Mobify.js JavaScript client-side transformation framework.
Tablet optimization is a natural extension of Mobify’s strategy to deliver a seamless web experience through one domain name no matter the device or operating system.
The JavaScript-based Mobify platform powers some of the largest sites on the mobile web, serving millions of pages a day and reaching 20% of global smartphone subscribers. Customers include Starbucks, Ideeli, Threadless, LuluLemon, Wired, Men’s Health, Teen Vogue, and more.
About Mobify
Mobify (http://mobify.com) is changing the mobile web experience by giving marketers and developers control over mobile. Its open mobile platform makes it easy for website owners to launch a high-quality mobile version, integrating popular analytics and marketing channels like search, email and social media.. Mobify’s goal is to build a truly mobile web, where every website delivers an amazing experience on every device. Mobify is a privately held company headquartered in Vancouver, Canada. Mobify-powered websites reach over 20 percent of global smartphone subscribers.
