November 22nd, 2011
Mobile Will Account for 22% of Search Revenue in 2012
A new report predicts that by the end of 2012, mobile will account for 22% of total search revenues.
This works out to around $3.7 billion.
This incredible statistic is due entirely to the growth of the smartphone market. However, if you don’t have a mobile optimized site and are running PPC campaigns, you are wasting your money and hurting your Adwords Quality Score.
The report notes that:
- CTRs are still higher on desktop than on mobile.
- ROI is still about 50% less, due to lower mobile conversion rates.
- This is a considerable improvement over the ~90% less just a year ago.
However, these statistics are easily remedied with a good mobile site.
In fact, we have found that conversion rates on Mobify-powered mobile sites are almost equal that of their desktop counterparts. In some cases, mobile conversion rates are even higher than desktop, particularly in the case of tablets.
Read the report here.
A special thanks to @megbutton for bringing this to our attention
