September 3rd, 2010
Mobify Weekly – The Latest Threads in the Mobile Web
Hello everyone and welcome to the new edition of our weekly issue! Here are some interesting links that we’ve run across.
The Number of Women Accessing Mobile Web Is Growing Faster than the Number of Males Even though male users still outnumber female users, the women are quickly catching up according to Opera’s new report. Increased buying power is one of the things that are attributed to the increase.
Android Mobile Web Use Up 400% in Q2, Outpacing Apple & BlackBerry While both Apple and BlackBerry still have a strong grip on the mobile web market, there’s no denying that Android is catching up very quickly. The mobile web market is expanding very rapidly and Android has the advantage of being able to engage multiple market segments at once.
Mobile Ads Performance Across Devices: Apple Down, BlackBerry Down, Android Up Mobile stars published by Millennial Report have backed what we’ve seen so far across mobile metrics reports: Android is on a roll going from 11 to 19 percent of total ad impressions in July alone.
12.8 Million or Around One Quarter of UK Are Smartphone Owners Smartphone ownership in UK grew by a staggering 81 percent over the last 12 moths with an average of 1.3 hours a month spent browsing the mobile web. The last part may not seem like much until we consider that this caused the amount of mobile data sent across networks to grow by 240 percent!
