Hello everyone and welcome to a brand new issue of Mobify Weekly! Here are some cool stories covering mobile web that we've run across during the week!

Survey: 9 Out Of 10 Mobile Shoppers Use The Mobile Web While In-Store Majority of users will turn to their mobile device to compare prices while shopping at a brick-and-mortar store and more than half of those will turn into purchases. Yet, only a small percentage of stores have mobile optimized websites which leads to lost revenue.

U.S. Mobile Ad Revenues To Reach Nearly $3 Billion By 2014 New report shows staggering further growth in the mobile advertising market. This will, no doubt, attract new players to the already competitive lineup of mobile advertising giants.

Gen Y screaming ‘encore’ for the mobile web "We have often said that the next generation will grow up knowing the Web mostly through their mobile phones." says Jon von Tetzchner, Opera’s co-founder, and Opera has provided the stats to prove it. Many interesting points are provided such as Generation Y's overwhelming disdain for physical newspapers.

eBay Mobile Sales Up 146 Percent On Cyber Monday “This holiday season’s strong growth speaks for itself: mobile is the future of shopping,” said Steve Yankovich, vice president, mobile for eBay. Judging from the exponentially growing mobile sales numbers all across the board we couldn't but agree more.

Seven essential ingredients of your mobile strategy These days it's all about the mobile web! The tipping point has been reached and the influence of mobile can be witnessed in every part of our daily lives – from mobile shopping to reading the news and going on Facebook.

That's all for this week folks! Have a fantastic weekend and see you all next Thursday!