Mobify Weekly (11/25) - HTML5 vs Native Apps
Hello everyone and welcome to a brand new edition of Mobify Weekly where we share the hottest stories on mobile web that we've run across over the last few days.
BlackBerry: We Don't Need No Apps! (No Jitter) Some interesting comments from RIM's CEO on the stance the company's taking towards apps. Mobile web seems to be the future direction that RIM is looking at and we can't but nod in approval.
Poll: HTML5 vs Native Apps (ReadWriteMobile) "[Mobile] web is the future" seems to be the resounding sentiment among mobile developers and RWM has the poll stats to prove it! Most developers seem to agree that mobile web is the way to move forward at least in most project cases.
On web you get 0.5% click thru. On 'bad' mobile web 3-5%. But good mAd = 25%-45% (CommunitiesDominate) Some impressive data, stats, and insights from our friends overseas. A certain Japanese website was used as a case study and the ad performance results are phenomenal.
Young Adults Browse Via Mobile More Than Desktop (Information Week) Very interesting results from a recent survey conducted by Opera on how young people around the world are using mobile web.
Apple's new iOS gives the mobile Web a leg up on apps (Poynter Online) The new update brings gyroscope and accelerometer into the already long list of things HTML5 can accomplish on the iPhone 4. Mobile web is the future and perhaps Apple is cleverly positioning itself for the transition from native apps by having iPhone 4 be one of the first phones to support these functions.
That's it for this week folks. Have a terrific weekend and we'll see you all next Thursday!