November 4th, 2010
Mobify Weekly – The Latest Threads in the Mobile Web
Hello everyone and welcome to a brand new issue of Mobify Weekly! Below are some interesting stories that we’ve run across during the week and wanted to share with all of you.
“If a business doesn’t have a website that performs on mobile phones, then 44% consumers will blame the brand” (Internet Retailing) Your visitors will make preconceptions about your business from the way your mobile site functions. Poor mobile optimization, slow loading time, or your site not loading at all do not look good for your brand and it might take a while before your customers attempt to visit your website from a handheld device again.
CNN Mobile Election Traffic – Unique Visitors Up 30%, Page Views Up 42% (Poynter) If these numbers do not appear staggering on their own, let’s look at some hard data: 2.2 million unique mobile visitors, 7.3 million mobile page views during a four week average. It looks like CNN Mobile has had a blowout month and this just shows that users are becoming more than open to reading news using their mobile browsers.
Do Mobile Users Prefer Browsers Over Apps? (eMarketer) Games, social media, and music were the only categories in which mobile web gave way to mobile apps in Adobe’s recent poll results. The mobile web dominated in the other six categories. It looks like the reign of the mobile web is finally upon us and the numbers speak for themselves.
Product Availability Tops Consumers’ Mobile Commerce Wish List (eMarketer) Shoppers expect the be able to browse products, look up their availability, and place orders right from their mobile devices. Going into the Holiday season it will be interesting to see how many online retailers will be prepared for the rise in mobile traffic.
M-Commerce Bringing in the Younger Shopping Crowd (Ecommerce Junkie) Currently, most of the mobile commerce activity is coming from the younger demographic who are most active on their mobile devices. The stats, of course, are unlikely to stay fixed for long as the adoption curve is rapidly growing but for the time being marketers are primarily engaging the younger consumer market through the mobile medium.
How mobile will impact the 2010 holiday shopping season (Mobile Commerce Daily) Customers are expecting online outlets to offer a solid mobile shopping experience and the article discusses various mobile commerce implementation strategies.
How Mobile Is Your Enterprise? (MIT Technology Review) MIT Business weighs in on the current state of mobile and what’s coming in the near future, while stressing how important it is for organizations to stay with the progress curve and put some thought into their mobile strategy.
82M Users On The Mobile Web, Finance Vertical Grows 800% (Mobile Marketing Watch) The mobile web continues to grow at an incredible pace that will soon eclipse desktop stats. Interestingly, financial sector is the fastest growing vertical.
Mobile drives HTML5 compatible video stream growth (Media Post) Heavily propelled by its use in video playback HTML5 is taking mobile by storm and publishers are taking interest.
Mobile web design tips: mobile should come first (TechRadar) With the rise of the smart mobile device market there is a serious case for designers to think mobile first when it comes to new online projects.
Want to See the Future of Mobile Web Apps? Just Watch Google (GigaOM) Google is bearing the HTML5 torch thanks to the effort it’s been putting into making GMail and YouTube mobile web compatible. New update to the GMail interface is a testament to that.
That’s it for today! Have a fantastic rest of the week we’ll see you all next Thursday!
