Mobify Network Stats Q4 2010

Mobify Network Stats Q4 2010

We’ve spent some time combing through our analytics data for Q4 2010. Over the next few days we’ll share some of the key nuggets that we’ve extracted from the data set. In terms of overall trends, we’ve seen a lot of growth across our network in 2010. From September to December we saw 41% growth in pageviews from European visitors and 36% growth from North American visitors. This reflects both an increase in traffic to individual Mobify subscribers and the ongoing expansion of the Mobify network. We’ll start today with relative device data.

We’ve heard a lot of announcements from various mobile data sources concerning the relative traffic from different mobile device operating systems. Here’s what we’re seeing on our network.

Mobify Network Americas OS Share

Mobify Network Europe OS Share

The graphs above show relative OS share in pageview requests for the Americas and for Europe. In both cases, the four operating systems shown in the graphs account for more than 90% of all page views. The iOS operating system (iPhone and iPod) remains the dominant OS across the Mobify network accounting for half or more of all page requests. Otherwise browser share is relatively steady. There is a small contraction in BlackBerry pageviews in North America, and slow growth in Android pageviews in both Europe and North America. Although other variations are noticeable, they aren’t large enough to draw any conclusions.