Luxury Retailers and Mobile E-Commerce

Luxury Retailers and Mobile E-Commerce

What type of phone do you think is owned by a person who buys $5000 handbags?  If you said a shiny, new iPhone 4 (soon to be 5!), you would probably be correct.  Yet, a vast majority of luxury brands and retailers do not have a mobile site.  Furthermore, many of these brands use Flash as their desktop interface, leading to abrupt dead ends on phones not support Flash (ie most of them).

Flash sites on iPhone

Many of these luxury brands target young, affluent, professional users.  Does this demographic sound familiar?

It’s exactly the same demographic as smartphone buyers.

Apple and Android handsets, considered by most the be the most desirable smartphones, have the most young buyers under 44 (source).

What can luxury retailers learn from this?  Target your mobile web experience to your desired demographic.  iPhone and Android devices have powerful browsers capable of providing immersive and interactive mobile web experiences.  Our advice to luxury retailers?  Look at your analytics, find what mobile devices are accessing sites the most, and build an experience catering to them.  This market is currently underserved and has huge potential for growth.

Go to KiwiCollection.com, a luxury hotel booking site powered by Mobify, on your iPhone or Android device, and see an example of a luxury brand with mobile awareness.

If you would like more information or see how Mobify can help you, please contact us at info@mobify.me