December 27th, 2011
lululemon.com : 12 Launches of 2011
In August, Mobify launched lululemon.com’s mobile site. 
Since 1998, lululemon has been making premium technical yoga and run clothes. What started as a clothing line sharing space with a yoga studio in Vancouver has grown to over 150 stores around the world and half a billion dollars in revenue.
lululemon has a young, tech savvy audience who craved a way to buy and interact with the brand on their mobile devices – mobile made up a significant percentage of their traffic prior to building a mobile site.
So when they wanted to launch on mobile they wanted to launch a site that lived up to their guests expectations. In addition, they need a mobile platform that seamlessly integrated with their e-commerce platform and involved minimal input from their inhouse IT team.
The combintation of Mobify’s adaptive HTML 5 framework and our global platform meant lululemon mobile guests were enjoying a new mobile experience, browsing community content and buying high-performance yoga gear in no time flat.
Even iPad users get in on the action, with tablet optimized elements like touch and swipe-enabled image galleries.
The result is a beautiful, functional site that integrates lululemon’s trademark community enthusiasm with the exceptional in-store experience, across mobile and tablet devices.
Check it out by visiting lululemon.com from anywhere on devices like your iPhone, iPad or Android.
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12 Launches of 2011 covers a dozen selected mobile sites launched in 2011 on the Mobify Platform.
It’s a celebration and a big thank you to all our customers for making 2011 Mobify’s best year yet!
