, February 28 2012

Apple iOS Now Larger than OSX: Leading the Move to Mobile

In 2011, global mobile data traffic more than doubled for the fourth year in a row, growing 230%.

How has mobile growth in 2012 fared when compared to 2011?

2012 started with a bang with the announcement that Apple's mobile operating system, iOS, also passed Mac OS in share of web traffic for the first time ever.

We've been observing the steady growth of mobile operating systems for years now, but this is a major milestone for mobile web, and in keeping with Morgan Stanley's prediction that mobile browsing will overtake desktop browsing by 2014.

The message remains the same: mobile is growing fast and is here to stay.

Rapid Adoption

Mobile devices are being adopted astonishingly fast.  Need proof?

Apple sold more mobile devices in 2011 than all the Macs it sold in the previous 28 years.

It is not only Apple that is experiencing incredible growth.  Android devices are selling fast and  currently have 51% of the smartphone market, compared to Apples 23.8%.

However, the market share numbers don't tell the full tale because iOS makes up a greater percentage of mobile web browsers. What does this mean?

More people own Android devices than iOS devices, but a far greater number of those with iPhones, iPads and iPod Touches use the mobile web and use are heavy users.

Across the 20,000 Mobify-powered mobile sites, iPhone’s made up 44% of traffic, while Android accounted for 37%.

Mary Meeker of Kleiner Perkins captures this incredible growth perfectly, stating that "mobile is ramping up faster than any other technology we have seen in the past."

In fact, 3x more smartphones are activated every minute than there are babies being born.

So if you're still wondering if you need a mobile web presence, wonder no longer. Mobile is growing faster than humans!

If you're ready to go mobile, contact us and see if the Mobify One Web Solution is right for you.

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