Hello from Mobify at OSCON 2012 in Portland
Hello from PDX!
Our entire mobify.js platform team is down in Portland this week for OSCON, the largest open source convention -- with many thanks to O'Reilly for their commitment to open source, their fantastic safari of great books and for organizing a great conference. It’s tremendously exciting to learn and see what’s happening in the broader community.
While there are vibrant communities around big data, programming languages, and mobile app frameworks, we found there was a void when it came to mobile website performance and best practices. We think there’s an interesting discussion to be had there, so we're creating a space where developers can talk about sharing design patterns, approaches and best practices for the web on a variety of devices.
To kick start the conversation, we've created and open sourced mobify.js under an MIT license. Mobify.js is our approach to adapting any website to any capable web device. Today we've been focused on tablet and mobile, but the technology is inherently extendable and uses web standard components to complement responsive design and other web community initiatives for how to design & develop for the increasingly complex device ecosystem. Mobify.js represents an innovation over many other approaches because of its client-side focus. With adaptation done at the presentation layer, client-side, but with granular control over resources, there's an enforced separation of content from presentation with the commensurate benefits & control this brings. One of the most significant of these benefits is the "DRY principle", or, "Don't Repeat Yourself" -- it means not having the same content in two different places, ever. On the web, this has a direct, tangible effect on social media sharing, SEO & user experience.
Over the next few weeks, we're going to be digging into the nuts and bolts of our technology. We'll also share tricks of the trade, lessons learned, and show how mobile front-end technology will be changing the landscape of how we think about designing web content going forward. Let’s hear from our readers! What mobile web development topics would you like us to discuss?
The whole team will be present at PhoneGap day on Friday. We'll be wearing black T-shirts, and yes, they say Mobify on them. Please come say hi!