, April 11 2012

What's it like developing mobile websites on the Mobify Platform?

It's a question we're often asked – What's it like developing mobile websites on the Mobify Platform?

It's also a question one of our co-development customers wanted to answer.

Jake Rutter is the Interactive Director with Direct Wines. He's been a key collaborator leading the development of mobile commerce websites for great brands like Laithwaites Wine, Virgin Wines, Zagat Wines and he's the guy who wrote the book on jQuery – Smashing jQuery.

So we were excited to read his post about his experience with Mobify – Building Mobile Websites Using the Mobify JS Platform.

Mobify, IMO, has a very elegant approach, their technology is added to your website via one JS (JavaScript) tag that is inserted into the of your website. When your website loads, their JS tag fires and if it detects a mobile browser (currently they support iPhone, Android, and Blackbery 6) – then a mobified version of the website is displayed. Now let’s get into how it really works, as I just explained how it gets triggered – which is only 1/4 of the technology.

The post includes code snippets, tools, a step-by-step walkthrough and a thorough overview of the technologies used.

It's a terrific introduction to what it's like to develop mobile websites on the Mobify Platform.

So thanks much to Jake for writing the answer to that common question.

If you're interested, please go and read it – Building Mobile Websites Using the Mobify JS Platform.