Closing the Gap: Media Queries & Mobile Web Apps
A recent article by James Pearce started a great conversation in the mobile web technology circles. Are media queries, a CSS technique for optimizing desktop content for multi-platform display, sufficient for day-to-day mobile web design? Or should mobile web apps, with brand new interfaces powered by Sencha or JQueryMobile, be adopted more broadly? Media queries are faster to use, but the mobile context isn't addressed well. Mobile web apps take longer and don't integrate nicely with the desktop website structure, but can produce a truly "mobile" interface.
At Mobify, we've been thinking about these tough questions for a while. One of our fundamental beliefs is thatweb links are sacred - content, functionality & advertising should be usable on one URL for all platforms. If a mobile web app is built from scratch, it should know exactly what the user wants depending on the link they clicked, not load its homescreen every visit. Doing this right takes time - time which web designers around the world often don't have.
So go ahead, try the Studio (the Basic tier is free) and tell us what you think!