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February 29th, 2012

Mobify Launches Integrated Mobile and Tablet Optimization Product

Extends mobile commerce through a single framework that optimizes for all devices – tablet, mobile, TV, kiosks and any new web-connected device.

VANCOUVER, BC – Mobify <http://mobify.com/>, a web platform that powers over 20,000 mobile websites, has launched an integrated optimization product is designed to leverage existing websites from any device, including tablet, mobile, kiosks, TVs and any web-connected device.

As the mobile market diversifies and expands, unified access regardless of device will be of increasing importance for e-commerce and multi-channel seller’s mobile commerce strategy.

Mobify’s tablet product enables brands to take advantage of the rapidly growing ‘tablet economy’ by delivering a rich, beautiful, high-performing site for their tablet visitors. According to a Pew Internet study, tablet ownership nearly doubled this past holiday season, reaching 19% of U.S. adults.

Optimizing for tablets allows companies to provide users with faster load times, optimized text and page sizes, and a swipe-friendly interface that takes full advantage of touch-based navigation with tactile image carousels and other widgets. This translates into lower bounce rates, increased conversions, and more community participation across the growing number of tablet users.

“By extending the Mobify Platform to tablets, we’re helping our customers tap into an extremely lucrative opportunity. Tablets have already had a profound impact on mobile commerce and we’re just in the early stages of this tablet economy,” said Mobify CEO, Igor Faletski. “The Mobify platform has a proven 100-day ROI with smartphones and we’re confident we can extend the same to tablets.”

Mobify gives marketers and developers full control over their website on every device, in real-time, and without using external third party proxy servers that scrape and transcode content in shadow sites which create device-dependent dead-ends. The secret is in the Mobify.js JavaScript client-side transformation framework.

Tablet optimization is a natural extension of Mobify’s strategy to deliver a seamless web experience through one domain name no matter the device or operating system.

The JavaScript-based Mobify platform powers some of the largest sites on the mobile web, serving millions of pages a day and reaching 20% of global smartphone subscribers. Customers include Starbucks, Ideeli, Threadless, LuluLemon, Wired, Men’s Health, Teen Vogue, and more.

About Mobify
Mobify (http://mobify.com) is changing the mobile web experience by giving marketers and developers control over mobile. Its open mobile platform makes it easy for website owners to launch a high-quality mobile version, integrating popular analytics and marketing channels like search, email and social media.. Mobify’s goal is to build a truly mobile web, where every website delivers an amazing experience on every device. Mobify is a privately held company headquartered in Vancouver, Canada. Mobify-powered websites reach over 20 percent of global smartphone subscribers.

Phil Webb

January 19th, 2012

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Mobify adds Ice.com’s Pinny Gniwisch as Strategic Advisor for Mobile Commerce and Multi-Channel Retailers

VANCOUVER, BC – Mobify <http://www.mobify.com/>, the leading platform for mobile commerce and publishing, announced that Pinny Gniwisch has joined the team as Strategic Advisor for Mobile Commerce and Multi-Channel Retailers.

“We’re thrilled to welcome Pinny to the Mobify team. Ice.com’s tremendous growth speaks volumes to Pinny’s caliber and expertise in retail. Equally impressive is his ability to understand what today’s consumer wants and then craft the marketing, social media, and branding strategies that speak to them,” said Mobify CEO, Igor Faletski.

Gniwisch is co-founder of Ice.com, one of the largest and most respected online jewelers. As EVP of Business Development & Communications, Gniwisch helped spearhead the company’s rapid growth from startup to multi-millions in sales where he oversaw all aspects of customer acquisition, marketing, PR and strategic alliances.

“Mobile is the next frontier in e-commerce and Mobify is the undisputed leader in building a software platform for mobile commerce. The Mobify platform is already the framework of choice for developers and marketers to build amazing mobile and tablet experiences that connect with their customers,” said Gniwisch. “With Mobify’s strong customer base, I’m looking forward to creating new partnerships and developing stronger multi-channel business.”

Gniwisch is a leading figure in online retail and internet marketing, the youngest board member of NRF’s Shop.org, and is a sought-after speaker at international web conferences. He also serves as Adjunct Professor of Ecommerce and Social Media at McGill University, Adjunct Professor at Rutgers Center for Leadership Development, and Guest Lecturer at Plattsburgh University and Darden University.

About Mobify
Mobify (http://www.mobify.com) is a mobile web platform and the largest powering technology of mobile and tablet traffic on the web, with over 18,000 sites powered by the Mobify Platform. The Mobify Platform maximizes revenue for leading mobile commerce and web publishers, including Starbucks, Shell, Lululemon, Wired, Ideeli, Bosch, Vogue, Bonobos, Alibris, and more. Founded in 2007, Mobify is headquartered in Vancouver, B.C., and is privately held.

Jan 19, 2012

Phil Webb

November 14th, 2011

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Mobify’s mobile web platform showcased in Google’s GoMo initiative

Mobify teams up with Google to help businesses go mobile and embrace the huge opportunity of the mobile web

VANCOUVER, BC – Mobify, the leading mobile web platform for e-commerce and publishing, announced that they’re teaming up with Google on the new GoMo program.

Google’s GoMo initiative is designed to help businesses embrace this new mobile reality by providing them with the tools and resources they need to make their websites more mobile-friendly.

Delivering a great mobile experience today is more critical than ever as people are shifting their Internet behavior from the desktop to the mobile device. According to IDC, by 2015 more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. Mobify has a proven track record for building beautiful mobile websites that help companies connect with their mobile customers.

“We’re honored to be recognized by Google as a leading solution for creating mobile websites,” said Mobify CEO, Igor Faletski. “Our vision for One Web with full search, social, and email marketing integrity for websites whether they’re accessed from desktops or mobile devices aligns perfectly with the GoMo program.”

“We’re proud to team up with Google to help more businesses realize this vision and capitalize on the huge opportunity of the mobile web,” Faletski added.

The Mobify platform powers some of the largest sites on the mobile web, serving millions of pages a day. A Mobify mobile site works seamlessly across multiple mobile platforms, like Apple’s iOS, Android, and BlackBerry. And the HTML5 platform automatically keeps mobile content identical to the desktop site.

Mobify’s technology delivers an amazing mobile web experience with faster load times and optimized text and page sizes for each device. As a result, mobile websites enjoy lower bounce rates, greater conversions, and more mobile community participation.

About Mobify
Mobify is changing the mobile web experience by giving publishers, web designers and advertisers control over mobile. Its self-serve environment makes it easy for website owners to launch a high-quality mobile version, integrating popular analytics & advertising services. Mobify’s goal is to build a truly mobile web, where every website delivers an amazing experience on every device. Mobify is a privately held company headquartered in Vancouver, Canada.

About GoMo
GoMo is a Google-led initiative dedicated to helping businesses ‘Go Mobile’ by providing them with the tools and resources they need to make their websites more mobile-friendly. On Google’s GoMo website, participating businesses can use the GoMoMeter tool to see how their own sites look and perform on mobile devices, and get personalized recommendations for developing a more mobile-friendly experience for their sites. The GoMo site has information about current mobile trends, best practices for launching mobile sites, a list of developers ready to help companies build sites for mobile, and much more.

For more information, visit: http://howtogomo.com
Nov 14, 2011

Phil Webb

June 9th, 2011

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Bonobos Launches Mobile Site

Partners with Mobify to Boost Mobile Experience

New York, NY & Vancouver, BC (June 9, 2011)– Bonobos, the online men’s apparel brand and e-tailer renowned for their better-fitting clothes and excellent customer experience, today announces the launch of their mobile site. Bonobos partnered with Mobify, the leading provider of mobile commerce solutions, to create a mobile site that extends the Bonobos shopping experience to customers on the go with the best performance benefits of an e-commerce portal.

Bonobos mobile site offers an optimized mobile store without needing to download an app for a direct,
hassle-free experience. By visiting www.bonobos.com on their iPhone or Android device, shoppers are automatically served a mobile version. Because Mobify uses a sophisticated technology that does not use scraping or proxy servers, Bonobos’ mobile users will benefit from quick load times and a seamless update process.

The mobile version offers the same features and functionality as the Bonobos website while providing more convenient service for mobile shoppers. The customized mobile version is designed for easy browsing,
check-out, and click to call. With the exception of occasional mobile-only offers , the mobile site’s content will always be concurrent with the desktop Bonobos site so the latest styles and new releases will be available instantly. Mobile shoppers have complete access to Bonobos’ selection of pants, shorts, suits, shirts and swimwear along with apparel, accessories and footwear from over 40 curated partner brands currently carried at Bonobos.com.

“Our Mobify partnership extends the Bonobos service, convenience and experience to customers regardless of the device they shop with,” said Bonobos CEO and cofounder, Andy Dunn. “As an e-commerce company, providing mobile accessibility has been an anticipated next step that we are thrilled to have reached.”

“Mobile users demand a tailored experience,” said Mobify CEO Igor Faletski. “Through this technology, Bonobos customers have a store in the palm their hand.”

Smartphones already make up more than 28% of the US market . Mobile web browsing is predicted to outstrip desktop browsing by 2015 . With this in mind, Bonobos is providing the best possible mobile experience available today.

About Bonobos: Bonobos is a web-driven premium men’s apparel brand and e-tailer. Launched in 2007 around a better fitting pair of men’s pants, the brand now also sells suits, polos, oxfords, shorts, swim and more. Bonobos is one of the top three apparel brands in the US launched solely over the web. In addition to private label products, Bonobos offers over 40 curated brands’ apparel, accessories and footwear becoming a full men’s closet solution. Bonobos is leading the vertical web revolution, delivering a well-targeted brand promise online: world-class product, an easy shopping experience, and clever and relevant communications. Bonobos is ventured-backed by Accel Partners and Lightspeed Partners and was named “One of America’s Hottest Brands” by Advertising Age. Visit www.Bonobos.com.

About Mobify: Mobify is the leading mobile web platform. Mobify’s innovative technology uses JavaScript and HTML5 to deliver a tactile, secure experience for mobile and tablet users. Since 2007, it has powered global leaders in e-commerce and online publishing. By using Mobify’s mobile web platform, these companies have achieved significant growth in mobile traffic and revenue. Learn more at http://mobify.me.

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[1] In conjunction with the launch on June 9th, Bonobos is offering an exclusive mobile offer of 20% off purchases for the first 200 hundred customers on their first mobile order. Promotional code can be found by visiting www.Bonobos.com on any mobile phone.

[1] http://blog.nielsen.com/nielsenwire/online_mobile/mobile-snapshot-smartphones-now-28-of-u-s-cellphone-market/

[1] http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

June 9, 2011

Phil Webb

April 7th, 2011

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Altec Lansing Launches Mobile Site

MILFORD, Pennsylvania and Vancouver, Canada – April 7, 2011 – Today, audio innovator Altec Lansing announces the launch of its mobile site.

With mobile web use surging, Altec Lansing partnered with leading mobile e-commerce provider Mobify to create an amazing mobile web experience.

“We believe that customers will benefit greatly from the new mobile website,” said Mobify CEO Igor Faletski. “Altec Lan- sing is known for their outstanding quality, which is now reflected on mobile devices.”

With many of Altec Lansing’s products complimentary to mobile devices, giving their customers and potential customers access to product information on their phones was an obvious fit.

“In addition to proving a best in class mobile commerce solution, we were looking to enhance the overall retail shopping experience.” said Altec Lansing Senior Director of eCommerce and Direct Marketing Mitch Wenger, “Having a robust and dynamic mobile presence for customers to easily get a more complete set of product details than they might get on the shelves is key point of differentiation for Altec Lansing.”

With a full catalogue and mobile e-commerce functionality, users are able to easily browse and purchase the latest Altec Lansing products from their mobile phones.

About Altec Lansing

For more than 70 years Altec Lansing has been viewed among audiophiles as one of the world’s most valuable and inno- vative audio brands and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first “Works with iPhone” speaker system. Altec Lansing makes a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker sys- tems for portable digital players. Altec Lansing LLC is headquartered in Milford, PA.

About Mobify

Mobify was founded in 2007 and is headquartered in Vancouver, Canada. Its solutions optimize web sites for mobile and tablet devices. Mobify’s customers include global leaders in e-commerce and online publishing.
With a revolutionary HTML5 platform, Mobify enables seamless e-commerce functionality on the latest mobile and tablet devices, to significantly grow mobile traffic and revenue.

April 7, 2011