14 Essential Tactics for Mobile: Email, Search and Social Media Marketing
Mobify powers over 20,000 mobile websites and reaches over 20% of the smartphone subscribers on the planet.
So we have a lot of data about what works in mobile marketing.
Add that original data to great additional sources and we have a pretty good view what works in mobile marketing.
So we wrote an e-book on the topic, broken into the following chapters:
- 6 tips for making mobile email work
- 4 critical ways mobile search is different
- 4 tactics for mobile social media sharing
The e-book is now available for free download as a PDF.
Get it by clicking here:
14 Essential Tactics for Mobile: Email, Search and Social Media Marketing
Mobify Launches Integrated Mobile and Tablet Optimization Product
Extends mobile commerce through a single framework that optimizes for all devices – tablet, mobile, TV, kiosks and any new web-connected device.
VANCOUVER, BC – Mobify <http://mobify.com/>, a web platform that powers over 20,000 mobile websites, has launched an integrated optimization product is designed to leverage existing websites from any device, including tablet, mobile, kiosks, TVs and any web-connected device.
As the mobile market diversifies and expands, unified access regardless of device will be of increasing importance for e-commerce and multi-channel seller’s mobile commerce strategy.
Mobify’s tablet product enables brands to take advantage of the rapidly growing ‘tablet economy’ by delivering a rich, beautiful, high-performing site for their tablet visitors. According to a Pew Internet study, tablet ownership nearly doubled this past holiday season, reaching 19% of U.S. adults.
Optimizing for tablets allows companies to provide users with faster load times, optimized text and page sizes, and a swipe-friendly interface that takes full advantage of touch-based navigation with tactile image carousels and other widgets. This translates into lower bounce rates, increased conversions, and more community participation across the growing number of tablet users.
“By extending the Mobify Platform to tablets, we’re helping our customers tap into an extremely lucrative opportunity. Tablets have already had a profound impact on mobile commerce and we’re just in the early stages of this tablet economy,” said Mobify CEO, Igor Faletski. “The Mobify platform has a proven 100-day ROI with smartphones and we’re confident we can extend the same to tablets.”
Mobify gives marketers and developers full control over their website on every device, in real-time, and without using external third party proxy servers that scrape and transcode content in shadow sites which create device-dependent dead-ends. The secret is in the Mobify.js JavaScript client-side transformation framework.
Tablet optimization is a natural extension of Mobify’s strategy to deliver a seamless web experience through one domain name no matter the device or operating system.
The JavaScript-based Mobify platform powers some of the largest sites on the mobile web, serving millions of pages a day and reaching 20% of global smartphone subscribers. Customers include Starbucks, Ideeli, Threadless, LuluLemon, Wired, Men’s Health, Teen Vogue, and more.
About Mobify
Mobify (http://mobify.com) is changing the mobile web experience by giving marketers and developers control over mobile. Its open mobile platform makes it easy for website owners to launch a high-quality mobile version, integrating popular analytics and marketing channels like search, email and social media.. Mobify’s goal is to build a truly mobile web, where every website delivers an amazing experience on every device. Mobify is a privately held company headquartered in Vancouver, Canada. Mobify-powered websites reach over 20 percent of global smartphone subscribers.
Meet Mobify at eTail West
From Monday, February 27 to Thursday, March 1, Mobify team members will be at the eTail West conference in Palm Springs.
Are you going to be there?
Then be sure to contact us to connect.
We’re a lead sponsor this year and we’ll be co-presenting on Wednesday, February 29th at 1:20 pm with our customer Ideeli in Track C: The Future Of Mobile, Social & Tablets.
An Ideeli Way To Sell On Mobile:
Our Co-Presentation for eTail West
Pioneering a new way to shop isn’t easy. Ideeli has done it. Every day at 12 noon EST they showcase more than a dozen news sales for men, women, children and more.
Since June 2007 Ideeli has been incredibly successful as pioneers. They are one of the fastest growing retailers in the U.S. with more than 5-million members and over 1,000 brand partners.
When it came time to break into mobile, Ideeli needed an equally pioneering partner. Teaming up with Mobify, they launched for the 2011 holiday season with incredible results.
Learn how the number one fastest growing company in America broke into mobile commerce with Mobify and broke the bank on the way to record results.
Eduardo Frias, SVP Engineering, Ideeli
As Senior Vice President of Engineering, Eduardo is responsible for managing the company’s information technology structure and outsourced services.
Eduardo came to ideeli from Johnson & Johnson, where he was vice president and co-founder of the Information Technology Global Services group, a large-scale shared-services organization that provides application development and support to all J&J operating companies. Prior to J&J, he served as director of information technology for Dell Inc., where he established and managed a global development team that focused on the United States, Brazil and India.
Igor Faletski, CEO, Mobify
Igor Faletski, CEO of Mobify, has long held a vision of “One Web”, where the integrity of the web is maintained across platforms and for all website visitors. Igor is leading the Mobify team in advanced development of HTML5 to make this vision a reality with superb cross-platform web experiences for online shoppers. Igor holds a BA in Computer Science from Simon Fraser University. Igor grew up in Russia and taught himself English by watching the TV show Babylon 5.
eTail West Live Streaming
If you’re not able to make the conference in person, many of the presentations at eTail West will be live streamed online.
So check it out and participate no matter where you live.
And if you’re going to be at eTail West, be sure to contact us to connect.
Google Predicts 44% of Searches for Last-Minute Holiday Gifts in 2011 Will Be Mobile
Do you ever find yourself stuck and wondering what to get that hard-to-buy-for friend or family member?
You’re not alone. Now where do you turn?
More and more people are turning to their smartphones, especially when the information they’re seeking is timely and location-sensitive — just like shopping for last-minute gifts for the holiday season.
Google knows this and, digging into its vast repository of data, has actually made a prediction about how many folks will use their mobile devices to search for last-minute gifts this coming holiday season.
That means more than 4 of every 10 shoppers searching for last-minute gifts will be using a mobile device.
But wait, there’s more!
Google also predicts:
- 15% of total “Black Friday” searches will be from mobile devices
- 65% of high end device users report that they have used their device to find a business, and then made a purchase at that business in person
- greater than 33% of both smartphone users and tablet users plan to start their shopping before Thanksgiving
Now what does your website look like on a mobile device?
If you’re not happy or you don’t know, click here — let’s talk and solve the problem.
Mobile traffic is only going to keep growing and we still have a short window before the 2011 holiday shopping season. The time is now!
James Sherrett joins Mobify as Vice President of Marketing
I am super excited today to welcome James Sherrett to the Mobify team as our new VP of Marketing. He will be responsible for leading all marketing efforts and collaborating with the platform team, client services and sales to tell the Mobify story.
James combines analytic thinking with technical understanding and a creative mind. He brings his years of marketing success in startups and established technology companies to the Mobify team. I asked James why he wanted to join and he said, “It’s not everyday you get a chance to join a killer company like Mobify with a kick ass product running for customers like Threadless, Lululemon and Conde Nast. Add in the incredible folks I get to work with and it was an opportunity I couldn’t pass up.”
When James gets tired of winning marketing battles, he enjoys the outdoors (fishing, hunting and foraging), cooking, sports and travel. It’s rare to find someone so entrepreneurial, versatile and driven right here in our hometown of Vancouver and we’re really happy to have him.
Welcome aboard, James!
