, November 29 2010

A Revolution in Mobile Commerce

Mobile commerce is rapidly growing this holiday season. Today, we are excited to unveil a mobile site for Alibris, the world’s most advanced online marketplace for books. Alibris used Mobify Commerce to build an amazing mobile experience for iPhone, Android, BlackBerry Torch and other smartphone devices. Here are just some of its benefits:

The only HTML5 solution for mobile commerce.Using the latest advances in HTML5 & JavaScript technology, Mobify keeps mobile visitors on the retailer website, providing them with an app-like buying experience.

A fantastic mobile experience for smartphones & iPad. Mobify Commerce isn't just for mobile devices - iPad and other tablets get an improved interface that makes purchasing and browsing items easier & faster.

Get returns on your investment in a matter of months. Thanks to Mobify Commerce, mobile bounce rates are minimized, while conversions and revenues grow rapidly.

Visit Alibris Mobile from your smartphone or iPad by going to http://www.alibris.com.

Contact our solutions team to see if Mobify Commerce is the right fit for your online store.

, November 25 2010

Mobify Weekly (11/25) - HTML5 vs Native Apps

Hello everyone and welcome to a brand new edition of Mobify Weekly where we share the hottest stories on mobile web that we've run across over the last few days.

BlackBerry: We Don't Need No Apps! (No Jitter) Some interesting comments from RIM's CEO on the stance the company's taking towards apps. Mobile web seems to be the future direction that RIM is looking at and we can't but nod in approval.

Poll: HTML5 vs Native Apps (ReadWriteMobile) "[Mobile] web is the future" seems to be the resounding sentiment among mobile developers and RWM has the poll stats to prove it! Most developers seem to agree that mobile web is the way to move forward at least in most project cases.

On web you get 0.5% click thru. On 'bad' mobile web 3-5%. But good mAd = 25%-45% (CommunitiesDominate) Some impressive data, stats, and insights from our friends overseas. A certain Japanese website was used as a case study and the ad performance results are phenomenal.

Young Adults Browse Via Mobile More Than Desktop (Information Week) Very interesting results from a recent survey conducted by Opera on how young people around the world are using mobile web.

Apple's new iOS gives the mobile Web a leg up on apps (Poynter Online) The new update brings gyroscope and accelerometer into the already long list of things HTML5 can accomplish on the iPhone 4. Mobile web is the future and perhaps Apple is cleverly positioning itself for the transition from native apps by having iPhone 4 be one of the first phones to support these functions.

That's it for this week folks. Have a terrific weekend and we'll see you all next Thursday!

, November 18 2010

Mobify Weekly (11/18) - The Right to Zoom

The Right to Zoom (Mobify) We're starting this week's issue off with one of our own – Peter, our Chief Architect, discusses the pros and cons of disabling zooming on a mobile device and talks about what is in the user's best interests when it comes to dynamic scaling.

HTML5 vs. Flash: Where does Adobe Stand? (InfoQ) Mobile stats and figures were given at Adobe MAX conference on the current state and the future of Flash, AIR and ways in which HTML 5 factors into the equation.

U.S. operators team to build nationwide m-commerce network (FierceMobileContent) Verizon and T-Mobile are teaming up to take on mobile commerce by rolling out a new solution which will facilitate point-of-sale purchases using mobile devices.

Morgan Stanley's Net 'Queen' Meeker Back In Demand, Picks Mobile-Web Stars (Bloomberg) Interesting article on how Wall Street analysts view Silicon Valley, what predictions they are making for 2012, and why they think the next big thing is "mobile advertising".

Mobile web set to make global impact (Warc) Incredibly detailed report on the rapid growth rate of mobile web and analysis of how it's impacting companies and countries around the world.

That's all for this week folks! Have a terrific rest of the week and see you all next Thursday!

, November 12 2010

Mobify Weekly (11/12) - For College Students, Mobile Web Is the Norm

Hello everyone and welcome to a brand new issue of Mobify Weekly! Here are some cool stories that we've run across over the week and wanted to share with you.

Apple iPhone Users Overwhelm Flash-friendly App, Skyfire (PC World) The newly launched mobile browser has something that millions of iPhone users have been clamoring for: Flash. The transcoding of Flash is done on the company's servers and massive demand had forced Skyfire to temporarily take the app off the App Store shortly after its launch. The company behind Skyfire is currently working on putting the necessary architecture in place to facilitate the surge of new users.

For College Students, Mobile Web Is the Norm (eMarketer) 100% of college students now carry mobile devices and this demographic is highly sought after by advertisers. After some marketing revelations it seems clear that simple ads are not the answer and marketers must seek to create original, engaging content to win the students' approval.

Africa mobile web growth 'exploding' (News24) Interesting outlook on the "exponential" rate of mobile growth in Africa along with comments from Sean D'Arcy – Opera's Director of Partner Marketing and Management, on how the company is addressing the specific needs of each nation they work with.

IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery (Mobile Marketer) Agreeing on tracking, measurement, and other advertising standards will help propel mobile web advertising above and beyond desktop as more and more consumers accessing the web from the mobile devices.

*UPDATE: Infographic: European Smartphone Market Grows 41% in Past Year (comScore) Some neatly presented stats on the exploding growth of smartphones in EU5 (U.K., France, Germany, Spain, Italy).

That's all for this week's issue folks! Having a fantastic weekend and see you all next week!

, November 4 2010

Mobify Weekly (11/04) - Do Mobile Users Prefer Browsers Over Apps?

Hello everyone and welcome to a brand new issue of Mobify Weekly! Below are some interesting stories that we've run across during the week and wanted to share with all of you.

"If a business doesn’t have a website that performs on mobile phones, then 44% consumers will blame the brand" (Internet Retailing) Your visitors will make preconceptions about your business from the way your mobile site functions. Poor mobile optimization, slow loading time, or your site not loading at all do not look good for your brand and it might take a while before your customers attempt to visit your website from a handheld device again.

CNN Mobile Election Traffic – Unique Visitors Up 30%, Page Views Up 42% (Poynter) If these numbers do not appear staggering on their own, let's look at some hard data: 2.2 million unique mobile visitors, 7.3 million mobile page views during a four week average. It looks like CNN Mobile has had a blowout month and this just shows that users are becoming more than open to reading news using their mobile browsers.

Do Mobile Users Prefer Browsers Over Apps? (eMarketer) Games, social media, and music were the only categories in which mobile web gave way to mobile apps in Adobe's recent poll results. The mobile web dominated in the other six categories. It looks like the reign of the mobile web is finally upon us and the numbers speak for themselves.

Product Availability Tops Consumers’ Mobile Commerce Wish List (eMarketer) Shoppers expect the be able to browse products, look up their availability, and place orders right from their mobile devices. Going into the Holiday season it will be interesting to see how many online retailers will be prepared for the rise in mobile traffic.

M-Commerce Bringing in the Younger Shopping Crowd (Ecommerce Junkie) Currently, most of the mobile commerce activity is coming from the younger demographic who are most active on their mobile devices. The stats, of course, are unlikely to stay fixed for long as the adoption curve is rapidly growing but for the time being marketers are primarily engaging the younger consumer market through the mobile medium.

How mobile will impact the 2010 holiday shopping season (Mobile Commerce Daily) Customers are expecting online outlets to offer a solid mobile shopping experience and the article discusses various mobile commerce implementation strategies.

How Mobile Is Your Enterprise? (MIT Technology Review) MIT Business weighs in on the current state of mobile and what's coming in the near future, while stressing how important it is for organizations to stay with the progress curve and put some thought into their mobile strategy.

82M Users On The Mobile Web, Finance Vertical Grows 800% (Mobile Marketing Watch) The mobile web continues to grow at an incredible pace that will soon eclipse desktop stats. Interestingly, financial sector is the fastest growing vertical.

Mobile web design tips: mobile should come first (TechRadar) With the rise of the smart mobile device market there is a serious case for designers to think mobile first when it comes to new online projects.

Want to See the Future of Mobile Web Apps? Just Watch Google (GigaOM) Google is bearing the HTML5 torch thanks to the effort it's been putting into making GMail and YouTube mobile web compatible. New update to the GMail interface is a testament to that.

That's it for today! Have a fantastic rest of the week we'll see you all next Thursday!

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