Hello everyone and welcome to a brand new issue of Mobify Weekly!
Below are some interesting stories that we've run across during the week
and wanted to share with all of you.
"If a business doesn’t have a website that performs on mobile phones, then 44% consumers will blame the brand" (Internet Retailing) Your
visitors will make preconceptions about your business from the way your
mobile site functions. Poor mobile optimization, slow loading time, or
your site not loading at all do not look good for your brand and it
might take a while before your customers attempt to visit your website
from a handheld device again.
CNN Mobile Election Traffic – Unique Visitors Up 30%, Page Views Up 42% (Poynter) If these numbers do not appear staggering on their own,
let's look at some hard data: 2.2 million unique mobile visitors, 7.3
million mobile page views during a four week average. It looks like CNN
Mobile has had a blowout month and this just shows that users are
becoming more than open to reading news using their mobile browsers.
Do Mobile Users Prefer Browsers Over Apps? (eMarketer) Games, social
media, and music were the only categories in which mobile web gave way
to mobile apps in Adobe's recent poll results. The mobile web dominated
in the other six categories. It looks like the reign of the mobile web
is finally upon us and the numbers speak for themselves.
Product Availability Tops Consumers’ Mobile Commerce Wish List (eMarketer) Shoppers expect the be able to browse products, look up
their availability, and place orders right from their mobile devices.
Going into the Holiday season it will be interesting to see how many
online retailers will be prepared for the rise in mobile traffic.
M-Commerce Bringing in the Younger Shopping Crowd (Ecommerce Junkie)
Currently, most of the mobile commerce activity is coming from the
younger demographic who are most active on their mobile devices. The
stats, of course, are unlikely to stay fixed for long as the adoption
curve is rapidly growing but for the time being marketers are primarily
engaging the younger consumer market through the mobile medium.
How mobile will impact the 2010 holiday shopping season (Mobile Commerce Daily) Customers are expecting online outlets to offer a
solid mobile shopping experience and the article discusses various
mobile commerce implementation strategies.
How Mobile Is Your Enterprise? (MIT Technology Review) MIT Business
weighs in on the current state of mobile and what's coming in the near
future, while stressing how important it is for organizations to stay
with the progress curve and put some thought into their mobile strategy.
82M Users On The Mobile Web, Finance Vertical Grows 800% (Mobile Marketing Watch) The mobile web continues to grow at an incredible
pace that will soon eclipse desktop stats. Interestingly, financial
sector is the fastest growing vertical.
Mobile web design tips: mobile should come first (TechRadar) With
the rise of the smart mobile device market there is a serious case for
designers to think mobile first when it comes to new online projects.
Want to See the Future of Mobile Web Apps? Just Watch Google (GigaOM) Google is bearing the HTML5 torch thanks to the effort it's
been putting into making GMail and YouTube mobile web compatible. New
update to the GMail interface is a testament to that.
That's it for today! Have a fantastic rest of the week we'll see you all