Mobile Strategy Becomes a Must for Retailers "The mobile shopper is
often the most desirable demographic for retailers. They have a modern
phone, a pricey data plan and tend to spend a lot of money," said Matt
Poepsel, vice president of performance strategies at Compuware's
Gomez . "Yet, some retailers are providing their worst experience to
their best shoppers. That doesn't make sense," he added.
How important is BlackBerry to mobile commerce? Last week RIM had
acquired The Astonishing Tribe (TAT), the company behind Android's UI.
BlackBerry is in need of a stimulus in the "looks" department to remain
relative in the future of smartphone / mobile web / m-commerce markets.
Could this be it?
Gen Y screaming ‘encore’ for the mobile web "We have often said that
the next generation will grow up knowing the Web mostly through their
mobile phones." says Jon von Tetzchner, Opera’s co-founder, and Opera
has provided the stats to prove it. Many interesting points are provided
such as Generation Y's overwhelming disdain for physical newspapers.
eBay Mobile Sales Up 146 Percent On Cyber Monday “This holiday
season’s strong growth speaks for itself: mobile is the future of
shopping,” said Steve Yankovich, vice president, mobile for eBay.
Judging from the exponentially growing mobile sales numbers all across
the board we couldn't but agree more.
Seven essential ingredients of your mobile strategy These days it's
all about the mobile web! The tipping point has been reached and the
influence of mobile can be witnessed in every part of our daily lives –
from mobile shopping to reading the news and going on Facebook.
That's all for this week folks! Have a fantastic weekend and see you all
Hello everyone and welcome to a brand new edition of Mobify Weekly where
we share the hottest stories on mobile web that we've run across over
the last few days.
BlackBerry: We Don't Need No Apps! (No Jitter) Some interesting
comments from RIM's CEO on the stance the company's taking towards apps.
Mobile web seems to be the future direction that RIM is looking at and
we can't but nod in approval.
Poll: HTML5 vs Native Apps (ReadWriteMobile) "[Mobile] web is the
future" seems to be the resounding sentiment among mobile developers and
RWM has the poll stats to prove it! Most developers seem to agree that
mobile web is the way to move forward at least in most project cases.
Apple's new iOS gives the mobile Web a leg up on apps (Poynter
Online) The new update brings gyroscope and accelerometer into the
already long list of things HTML5 can accomplish on the iPhone 4. Mobile
web is the future and perhaps Apple is cleverly positioning itself for
the transition from native apps by having iPhone 4 be one of the first
phones to support these functions.
That's it for this week folks. Have a terrific weekend and we'll see you
all next Thursday!
The Right to Zoom (Mobify) We're starting this week's issue off with
one of our own – Peter, our Chief Architect, discusses the pros and cons
of disabling zooming on a mobile device and talks about what is in the
user's best interests when it comes to dynamic scaling.
HTML5 vs. Flash: Where does Adobe Stand? (InfoQ) Mobile stats and
figures were given at Adobe MAX conference on the current state and the
future of Flash, AIR and ways in which HTML 5 factors into the equation.
Hello everyone and welcome to a brand new issue of Mobify Weekly! Here
are some cool stories that we've run across over the week and wanted to
share with you.
Apple iPhone Users Overwhelm Flash-friendly App, Skyfire (PC World)
The newly launched mobile browser has something that millions of iPhone
users have been clamoring for: Flash. The transcoding of Flash is done
on the company's servers and massive demand had forced Skyfire to
temporarily take the app off the App Store shortly after its launch. The
company behind Skyfire is currently working on putting the necessary
architecture in place to facilitate the surge of new users.
For College Students, Mobile Web Is the Norm (eMarketer) 100% of
college students now carry mobile devices and this demographic is highly
sought after by advertisers. After some marketing revelations it
seems clear that simple ads are not the answer and marketers must seek
to create original, engaging content to win the students' approval.
Africa mobile web growth 'exploding' (News24) Interesting outlook on
the "exponential" rate of mobile growth in Africa along with comments
from Sean D'Arcy – Opera's Director of Partner Marketing and
Management, on how the company is addressing the specific needs of each
nation they work with.