Mobify CEO, Igor Faletski, recently wrote an article for Econsultancy looking ahead and sharing how the One Web approach is the only sustainable strategy to build e-commerce websites for a multi-device world.

In the post, Igor outlines some fundamental shifts in the ways people consume content and shop online. He shares details on how businesses can ensure that they are maximizing revenues and delivering great user experiences on mobile and tablet devices.

"One Web is a foundational website development principle for tackling today’s diverse, multi-screen world. You may or may not have heard of it yet, but One Web will soon be acknowledged as the only way to build modern and future-proof ecommerce websites.

One Web states that websites should maintain link integrity through URLs that work on all devices – desktop, mobile, tablet, and gadgets we haven’t even imagined yet..."

Read the rest of the article on Econsultancy.

2013: Responsive and Adaptive Web

The One Web approach is a leading feature of the adaptive and responsive web philosophies that will be the centre of successful multi-screen strategies in 2013 and beyond. It's the only future-proof way to build for the web.

At Mobify, we have the One Web vision baked into our products and platform. One Web is more than a trend – it's the best way to build for future success. For the coming year we're working hard to create more learning resources and share more stories like the ones on Econsultancy and our article in Forbes — The Future of the Web: The Case For Responsive Design.

If you have any feedback or suggestions for what we should tackle next, please leave a comment below or contact us directly at contact@mobify.com.

In our recent e-book, 50 Ways to Please Your Customers: A guide to mobile web design best practices, we highlighted device diversity growth as the second major problem facing web designers and developers building for the multi-screen web today (the first is mobile web growth).

The second problem in our steady march towards a multi-screen world is the device diversity problem. A lot more different devices, with different screen sizes, screen resolutions, interaction patterns, input / output interfaces and other factors are visiting your website all the time.

For example, the iPad Mini may use the same touch-screen interface as the iPhone, the iPad and dozens of other touch-screen devices now available around the world. But its screen is a new size that fits midway between a mobile screen like the iPhone and a full tablet screen like the iPad, but yet with a different screen resolution than new full-sized iPads.

There is simply a huge number of different devices that visit a modern website.

One of the best ways to see device diversity in action is to collect and analyze the range of screen sizes people use to visit websites.

To illustrate, we created the following infographic – Sizing Up Man's New Best Friend: Global Screen Size Diversity.

Based on original research collected from 200-million visitors to Mobify-powered websites around the world, we wanted to determine the most popular screen sizes across all devices and the level of fragmentation of screen sizes.

What did we find? Have a look at our infographic below for the answers.

Sizing Up Man's New Best Friend: Global Screen Size Diversity

Have you seen our previous infographic? Check it out!

Today we're happy to publicly announce our new product for web designers and web developers to build amazing mobile websites – Mobify Studio.

Watch the video introduction above from our VP of User Experience, Dave Shea and read the full press release below.

Better yet, try Mobify Studio for free.

New Mobify Studio Launches as the Fastest Way to Build Rich, Adaptive Mobile Websites

With Mobify Studio, web designers and developers can access the same mobile web development tools, framework and platform as e-commerce giants Starbucks, Expedia and British Telecom.

Mobify releases a new Mobify Studio, a free web-based editor that lets designers and developers remix the HTML, CSS and JavaScript of their websites to create adaptive sites that work on any device, such as smartphones and tablets. The intuitive drag-and-drop interface fills a gap in the market for an accessible and enterprise-grade solution that’s fast and easy for web developers and designers who want to build one website for any device.

With Gartner analysts predicting tablet sales of 119 million units this year, it’s critical that developers build websites that work on any device, ... This year’s data from Mobify’s e-commerce customers, encompassing nearly 200 million website visitors, shows that already 8% of those visitors are using an iPad to shop online, and that’s before the iPad Mini launch.

• Igor Faletski, Mobify CEO.

Despite soaring smartphone and tablet-adoption statistics many websites still render awkwardly or just don’t work on mobile devices. “We built Mobify Studio to give web developers and designers the tools and power to create rich, adaptive websites. Visitors coming to their websites get a great experience, no matter which device they use,” added Faletski.

To build an adaptive website with Mobify Studio, developers use an intuitive, drag-and-drop interface to choose elements and styles from any desktop site and then remix, reconfigure and restyle them. Once deployed to the Mobify Cloud platform, the result is an optimized mobile and tablet experience. With Mobify Studio’s visual editor, web designers and developers can:

• Quickly create a mobile website using an intuitive, drag-and-drop interface. Then, perfect it by downloading source files and using local developer tools for Mobify.js, an open source client-side web framework.
• Remix content using Mobify’s Client-Side Adaptation.
• Build on the web standards they already know, like HTML5, CSS and JavaScript.
• Automatically optimize images for maximum performance with small images delivered to low-resolution screens and larger images delivered high-definition screens, like Retina displays.
• Manage the scripts and CSS that run on different devices to ensure fast website load times and the right assets on the right device.

This [two-minute video introduces how Mobify Studio adapts and remixes a desktop site for any mobile device][].

Other benefits of using Mobify to deploy adaptive websites include:

• Maintaining the same URL for desktop, mobile and iPad sites.
• Sharing the same content across sites, so updates happen instantly on all devices.
• Built-in, fully tested modules for common design patterns like mobile carousels, accordions and image zooming.

For more information on Mobify Studio visit http://www.mobify.com/studio.

About Mobify

Mobify (http://www.mobify.com) is an open platform for making any website adaptive to any device: smartphones, tablets, iPad and more. Developers remix HTML, CSS and JavaScript with Mobify Studio and Mobify.js to build adaptive web experiences, and to ensure fast, reliable mobile web performance running on Mobify Cloud.

Mobify powers more than 20,000 mobile sites and \$100-million in mobile commerce revenues, reaches 20% of global smartphone subscribers and is the development framework of choice for more than 75,000 web developers and designers. Enterprise customers include Starbucks, British Telecom, Expedia, Bosch, Ideeli and online t-shirt specialist, Threadless.

Julie Szabo

Capulet Communications

​(604) 726-6739

press@mobify.com

[two-minute video introduces how Mobify Studio adapts and remixes a desktop site for any mobile device]: http://vimeo.com/51499688

Have you ever wanted a mobile commerce expert to review your mobile website?

What if you have the chance to ask specific questions about performance, design, usability and conversion optimization?

If you're coming to the Shop.org Summit in Denver, Colorado, September 10 to 12, you'll have your chance.

Our VP Marketing James Sherrett will be there doing 20-minute sessions called "The Doctor is In: One-on-One Website Critiques" focused on mobile.

If you're coming to Shop.org Summit, you can book a session in advance though the Shop.org website. Deadline for advance bookings is this Friday, August 31.

We've got James in rigorous training up until Shop.org to give retailers maximum value in their one-on-one sessions. If you're there, make sure you take advantage.

Here are all the details on Shop.org Summit 2012.

Mobify powers over 20,000 mobile websites and reaches over 20% of the smartphone subscribers on the planet.

So we have a lot of data about what works in mobile marketing.

Add that original data to great additional sources and we have a pretty good view what works in mobile marketing.

So we wrote an e-book on the topic, broken into the following chapters:

• 6 tips for making mobile email work
• 4 critical ways mobile search is different
• 4 tactics for mobile social media sharing

The e-book is now available for free download as a PDF.

Get it by clicking here: 14 Essential Tactics for Mobile: Email, Search and Social Media Marketing