Distinguished Young Women Go Mobile with Mobify
Mobify teamed up with Google to help the Distinguished Young Women build their mobile website.
Was it a success?
“The stats we have seen further confirm the effectiveness of our new mobile site in reaching and engaging our target audience. With more than 85% of visits to the site from new visitors, we are confident that the mobile site is allowing us to realize greater awareness across the country. As we work to encourage participation in the Distinguished Young Women program, our mobile site is allowing us to connect with our potential participants, teenage girls, in a way they are familiar with and have come to expect from companies and organizations to which they are loyal.”
– Stephanie Bradford, Communications Director
The event was part of Mobilizing Mobile in Mobile, Alabama, a live event to support Google’s larger GoMo initiative.
We had a great time a the event and look forward to the ongoing success for our friends at Distinguished Young Women.
Apple’s App Store: An economy for 1 percent of developers
Since the Apple App store opened on July 10, 2008, it has paid out more than $4 billion to iOS developers–70 percent of the $5.71 billion it has booked in revenue.
Pretty big numbers, right?
Well, yes and no. Yes, those are big numbers that make my head spin and dwarf my personal tax return. At the same time, the real answer has to be no.
In the mobile commerce world, $4 billion is significant, but it’s not a headline. It’s more of a line item on a table that includes some much bigger numbers.
Laithwaites Wine Launches Mobile Site
Mobify is proud to announce the launch of Laithwaiteswine.co.uk.
Laithwaites Wine started out in 1969, delivering wine to customers in the back of a van. Over the years it has grown and now delivers wine to over 700,000 customers. The same business model still applies: directly from the vineyard to you table.
Laithwaites' easy to use mobile store
42 years later, Laithwaites Wines announces the next step in their evolution: the launch of their mobile site.
With mobile web browsing set to exceed desktop browsing within 3 years, Laithwaites saw an opportunity to better service its customers by giving them a mobile optimized experience. Customers have the option to browse and buy from Laithewaites’ full wine catalogue, right from the palm of their hand. If you need a little advice or recommendations, mobile users can click-to-call directly from the website, making it incredibly easy to reach a member of Laithwaites’ specially trained UK-based call centre team.
Discover better wines for yourself by visiting www.laithwaiteswine.co.uk on your iPhone, Android, or BlackBerry 6+ device.
Bonobos Launches Mobile Site
Web-based premium men’s apparel brand Bonobos has launched their mobile site with Mobify.
“We were able to see from the underlying metrics of our prior mobile site that we weren’t delivering on the high standards we set for ourselves,” said RIchard Mumby, VP of marketing at Bonobos. “Conversion and bounce rates were significantly worse than our desktop site.
“However, our average order on the prior site was more than 40 percent higher than our desktop site, indicating that there was a strong appetite for Bonobos on the go.”
Famous for their ninja customer service, Bonobos saw that their customers demanding a mobile presence and turned to Mobify to create an amazing mobile web experience.
The new mobile site makes it easy for mobile customers to get what they want, when they want it. The mobile site feels familiar to anyone who has used the desktop site, making it incredibly intuitive to navigate.
Check it out for yourself by visiting www.bonobos.com on your iPhone, Android, or BlackBerry 6+ device.
Read more about the Bonobos launch here.
Threadless Mobile: Vote, Buy, And Be Social.
Founded in 2000, Threadless has evolved from an online t-shirt design company into an international community-driven design platform featuring merchandise designed by and for its fan base of nearly one million users.
The rise of social media and e-commerce has catapulted mobile devices to the center of today’s digital lifestyle. Threadless users asked for a mobile website that made it easy to browse, shop, and vote on new designs, no matter where they were. With this in mind, Threadless turned to Mobify to power their mobile presence.
“Mobify allowed us to effortlessly take our site mobile, without any changes to the existing code,” said Threadless CEO Thomas Ryan. “The new mobile site allows us to better connect with our amazing community. We’re particularly excited that users can score community-submitted designs from anywhere.”
Now wherever you are, you can shop, score, and participate with Threadless through your mobile phone.
To learn more read our Threadless case study .
