Distinguished Young Women Go Mobile with Mobify
Mobify teamed up with Google to help the Distinguished Young Women build their mobile website.
Was it a success?
“The stats we have seen further confirm the effectiveness of our new mobile site in reaching and engaging our target audience. With more than 85% of visits to the site from new visitors, we are confident that the mobile site is allowing us to realize greater awareness across the country. As we work to encourage participation in the Distinguished Young Women program, our mobile site is allowing us to connect with our potential participants, teenage girls, in a way they are familiar with and have come to expect from companies and organizations to which they are loyal.”
– Stephanie Bradford, Communications Director
The event was part of Mobilizing Mobile in Mobile, Alabama, a live event to support Google’s larger GoMo initiative.
We had a great time a the event and look forward to the ongoing success for our friends at Distinguished Young Women.
Google Predicts 44% of Searches for Last-Minute Holiday Gifts in 2011 Will Be Mobile
Do you ever find yourself stuck and wondering what to get that hard-to-buy-for friend or family member?
You’re not alone. Now where do you turn?
More and more people are turning to their smartphones, especially when the information they’re seeking is timely and location-sensitive — just like shopping for last-minute gifts for the holiday season.
Google knows this and, digging into its vast repository of data, has actually made a prediction about how many folks will use their mobile devices to search for last-minute gifts this coming holiday season.
That means more than 4 of every 10 shoppers searching for last-minute gifts will be using a mobile device.
But wait, there’s more!
Google also predicts:
- 15% of total “Black Friday” searches will be from mobile devices
- 65% of high end device users report that they have used their device to find a business, and then made a purchase at that business in person
- greater than 33% of both smartphone users and tablet users plan to start their shopping before Thanksgiving
Now what does your website look like on a mobile device?
If you’re not happy or you don’t know, click here — let’s talk and solve the problem.
Mobile traffic is only going to keep growing and we still have a short window before the 2011 holiday shopping season. The time is now!
