Phil Webb
Phil hails from Hong Kong and has a love of lobster bisque followed by salmon wellington – creamy goodness! When he isn’t keeping the world in-the-know about Mobify, you’ll find Phil in the shower, practicing jiu-jitsu on cars or travelling the world looking for the next piece of cool tech. In an alternate reality, Phil is probably sleeping on a beach.Alternative Services to Mobify Open-Platform
If you Mobify Open-Platform isn’t right for you because of price or other limitations – like tech resources – here are a few alternatives.
Mobify Studio Legacy
Price: Free
Best for: Content-based sites
Studio Legacy allows you to easily select content from your desktop site and restyle it for display on mobile devices. CSS and basic HTML skills needed.
Limitations: No Flash sites, no ecommerce
Click here for Mobify Studio Legacy
Google Sites
Price: Free
Best for: Restaurants, small brick and mortar businesses
Google Sites allows you to easily make basic mobile landing pages for your small business.
Limitations: Need Google Checkout Merchant account for ecommerce, limited style and pages
WPtouch
Price: Free
Best for: WordPress-based sites
WPtouch is a WordPress plugin that themes your WP site for mobile Appearance is customizable.
Limitations: Only works with WordPress sites, best for content-based sites
Blogger Mobile Templates
Price: Free
Best for: Blogger blogs
Blogger mobile templates allow you to theme your blogger site for mobile.
Limitations: Blogger sites only, limited customizability
Consistent Shopping Experiences: Lessons from the 2011 Holiday Season
The flurry of the 2011 holiday shopping season has passed and we’re starting to see some data and larger trends emerge.
The 2011 holiday season saw more retail sales, but fewer in-store shoppers, with sales growing 3.5% but foot traffic declining 3.1%.
Where did the additional sales come from?
Google Asks “Are You Mobile Ready?”
- mobile web growing 8x faster than desktop web did in the 1990s
- “Mobile is ramping up faster than any other technology we have seen in the past” Mary Meeker, Kleiner Perkins
- 3x more smartphones activated every minute than there are babies being born
- 1/5 ppl check their phones before getting out of bed
- over half of american’s will have a smartphone by end of 2011
- 29.6% of restaurant queries are mobile
- 15.4% finance and insurance
- 79% of large online advertisers to not have a mobile optimized site
- compare mobile site now to desktop sites 10 years ago (retailer adoptions)
- 11% of mobile users have actually screamed at their phones over frustration at buying on mobile
- 61% of users unlikely to return to a mobile site if they’ve had trouble viewing on a phone
- 40% said they’d visit a competitor’s site after a bad experience on your site
- research has shown that web retailers could increase consumer engagement by 85% with a mobile optimized site
Cross industry best practices
- keep layout simple
- design for thumbs, not mice
- prioritize content
- use uniquely mobile features
- make is easy to convert
2012: Year of the Tablet
In 2012, Mobify served 167 million people mobile pages – equal to around 20% of all smartphone subscribers.
Of those people, most of them used their mobile phones to access the web.
However, there has been a huge surge in tablet traffic, specifically from the iPad.
Data shows that smartphone users are more like than desktop to purchase online.
On top of this, tablet users are more likely than smartphone users to purchase – and when they do, they, on average, spend more.
Despite this, many retailers do not have a tablet optimized site.
20% of Smartphone Subscribers Have Used a Mobify-powered Site
In 2011 166,781,543 unique visitors around the globe tapped, scrolled, and swiped their way around a Mobify-powered mobile website.
That’s more than the entire population of Japan and Canada combined.
That’s also equal to around 2.4% of the world’s total population.
This works out to around 20% of all smartphone subscribers in the world, based on Morgan Stanley’s estimate of 835 million smartphone subscribers worldwide.
The Mobify Platform in 2012
Looking ahead to 2012, we continue to see huge growth in mobile traffic overall and in more incredible grwoth in mobile traffic on the Mobify Platform.
In 2012, we are on track to exceed:
- 5 million unique visitors a day on mobile
- 1.3 billion visits
- 30 pages served / second
These are predictions for the Mobify Platform and they’re echoed by other industry giants.
In a speech at Marketforce’s Broadcasting and Digital Entertainment conference in London, YouTube’s director of content partnerships Ben Wilson revealed that they project mobile usage will surpass desktop usage in 2013, if not sooner. He made the prediction based on YouTube’s current data – serving three billion views a day – 15% of which already comes from mobile devices.
The big picture change we’re witnessing is the acceleration of mobile usage beyond projections from years ago.
Mobile is growing faster than projected and much, much faster than almost everyone is preparing to serve.
Are you ready?
