Kirill Zdornyy
Mobify Weekly – The Latest Threads in the Mobile Web
Hello everyone and welcome to a brand new edition of Mobify Weekly where we share the best stories that we’ve run across.
Google Beats Facebook On Mobile Web, Says Opera According to Opera, Facebook was dominating the mobile web traffic in 2009 but was overtaken by Google during this year.
New, Improved and Easier to Use Firefox 4 Beta for Android and Maemo Among many improvements in speed and usability, new additions to Firefox Mobile include a new add-ons interface, better syncing and more hardware-accelerated WebGL support.
360 Panorama: iPhone 4 surfs the Web with gyroscopic support in Mobile Safari Interesting concept website allows visitors to viewa 360 photo of a public park just by gliding their iPhone through the air.
Snow reveals airlines’ poor mobile strategies Interesting article on how (some) airlines are using mobile to inform their customers about flight conditions, delays and provide them with up-to-date travel information.
That’s it for this week, folks! Wishing you Happy Holidays from all of us at Mobify! Have a good one!
Mobile Weekly—The Latest Threads in the Mobile Web
Hello everyone and welcome to a new edition of Mobify Weekly—read the hottest stories from the world of mobile web.
2010: The Year Of Mobile Exploding consumer demand for everything mobile has been driving the industry forward to new heights. From 3 out 4 photos on Flickr being taken with an iPhone to Facebook mobile serving 200+ million mobile users, 2010 has been an dynamite year for everything mobile.
In Q3 Google searches from mobile devices grew 130% year over year According to Mobile Marketing Association research, 59% of holiday shoppers will use their phones for shopping this year. To capitalize on this explosive growth Google is adding Seller Ratings to mobile to provide a better holiday shopping experience.
European mobile operators say big sites need to pay for users’ data demands European mobile operators say that companies like Facebook, Google, and Apple should pay for the bandwidth generated by users accessing their sites. Interesting article on the state of the European telecom market.
Retail 2011: Five Action Items Last week, Verizon Retail’s Ravi Bagal put down five trends that he says will be apparent in online retail in the near future. The first item on the list was a sharp spike in mobile commerce next year.
Shake-up at the top in this week’s m-commerce site performance index Keynote Mobile Commerce Performance Index measures the loading times of the top 15 mobile commerce destinations. The rankings board had some interesting changes this week—see who went up and who went down!
What Shoppers Want from Retail Apps Earlier this year Adobe research has found that many consumers were unimpressed with retailers’ mobile apps and preferred to browse the mobile web instead. A recent Accenture survey has asked consumers what they would like to see on retailers’ mobile sites and here are the results!
That’s it for this week folks! Have a terrific weekend and we’ll see you all next Thursday!
Great Mobile Stores
What makes a great mobile store? How can you decrease bounce rates, increase the number of returning visitors, and boost conversion rates?
Let’s look at some examples of mobile commerce done right.
Alibris Mobile
Mobile visitors to Alibirs.com, a leading online bookstore, are automatically redirected to the mobile version of the site which offers a user experience optimized specifically for handhelds.
As is the case in all mobile design, it is crucial to start by selecting content that’s suitable for your mobile visitors. Below, highlighted in red, are the main content blocks that were mobified on Alibris’s desktop site.
When selecting pieces of your desktop store to take mobile consider the following tips for creating a great user experience:
- Be strategic about choosing content: look at your traffic analysis and see if mobile visitors are already favoring some areas of your site over the others.
- Consider featuring a less popular desktop section by placing it front and center on mobile.
- Be mindful of your visitor’s potential circumstances: what situation would they be in while browsing your website? According to a recent survey 9 out of 10 mobile shoppers use the mobile web while in-store.
The next step is good design which can be boiled down to:
- Cutting down content.
- Simplifying the website.
- Eliminating clutter.
Some of the challenges involved are making the selected content fit while retaining legibility and brand consistency. Product galleries with nice big images and a large, easy-to-read font size all contribute to an aesthetically pleasing experience that will make your mobile store memorable while motivating your customers to return again and again.
Are you an online store owner? Launch your mobile store today!
Mobify Weekly – The Latest Threads in the Mobile Web
Hello everyone and welcome to another edition of Mobify Weekly where we post the hottest stories from around the world of mobile web.
4G users will spend twice as much time on the mobile Web The non-4G average of 18 minutes spent browsing the web on mobile is said to double to 36 minutes as the new technology becomes more widely adopted. Some interesting stats inside on where 4G is taking us.
Mobile Strategy Becomes a Must for Retailers “The mobile shopper is often the most desirable demographic for retailers. They have a modern phone, a pricey data plan and tend to spend a lot of money,” said Matt Poepsel, vice president of performance strategies at Compuware’s Gomez . ”Yet, some retailers are providing their worst experience to their best shoppers. That doesn’t make sense,” he added.
How important is BlackBerry to mobile commerce? Last week RIM had acquired The Astonishing Tribe (TAT), the company behind Android’s UI. BlackBerry is in need of a stimulus in the “looks” department to remain relative in the future of smartphone / mobile web / m-commerce markets. Could this be it?
Google Widens Its Lead In Mobile Ads; Bulk Of Money Is Online, Not In Apps Mobile ads inside smartphone apps are only comprising a small portion of total online advertising revenue while mobile web continues to grow and dominate native apps.
Survey: Gen Y Prefers Mobile Internet Lots of interesting facts and stats taken from the recent survey by Opera on where, how and for what Gen Y is using the mobile web.
That’s it for this week folks! Have a terrific weekend and we’ll see you all next Thursday!
Mobify M-Commerce Webinar
This Thursday, Dec 9 at 11am PST we’ll be hosting a live webinar talking about the exploding field of mobile e-commerce.
Can’t make it this Thursday? No problem! You can find all our recorded webinars on our blog!
