IAB study reveals 44% of those surveyed use mobile to respond to TV ads
- 44% used mobile to respond to TV ads
- 50% of smartphone owners use their mobile to search for product information after seeing a TV ad
- 38% of respondents used their smartphone in store
- 49% used their phone to compare prices with other retailers
- 34% opted to make purchases on mobile
- 3.8% conversion rate on tablet vs 1.9% conversion rate on desktop
- tablet owners spent 4.4 hours / week browsing retail sites and made a purchase every week
Google Asks “Are You Mobile Ready?”
- mobile web growing 8x faster than desktop web did in the 1990s
- “Mobile is ramping up faster than any other technology we have seen in the past” Mary Meeker, Kleiner Perkins
- 3x more smartphones activated every minute than there are babies being born
- 1/5 ppl check their phones before getting out of bed
- over half of american’s will have a smartphone by end of 2011
- 29.6% of restaurant queries are mobile
- 15.4% finance and insurance
- 79% of large online advertisers to not have a mobile optimized site
- compare mobile site now to desktop sites 10 years ago (retailer adoptions)
- 11% of mobile users have actually screamed at their phones over frustration at buying on mobile
- 61% of users unlikely to return to a mobile site if they’ve had trouble viewing on a phone
- 40% said they’d visit a competitor’s site after a bad experience on your site
- research has shown that web retailers could increase consumer engagement by 85% with a mobile optimized site
Cross industry best practices
- keep layout simple
- design for thumbs, not mice
- prioritize content
- use uniquely mobile features
- make is easy to convert
2012: Year of the Tablet
In 2012, Mobify served 167 million people mobile pages – equal to around 20% of all smartphone subscribers.
Of those people, most of them used their mobile phones to access the web.
However, there has been a huge surge in tablet traffic, specifically from the iPad.
Data shows that smartphone users are more like than desktop to purchase online.
On top of this, tablet users are more likely than smartphone users to purchase – and when they do, they, on average, spend more.
Despite this, many retailers do not have a tablet optimized site.
20% of Smartphone Subscribers Have Used a Mobify-powered Site
In 2011 166,781,543 unique visitors around the globe tapped, scrolled, and swiped their way around a Mobify-powered mobile website.
That’s more than the entire population of Japan and Canada combined.
That’s also equal to around 2.4% of the world’s total population.
This works out to around 20% of all smartphone subscribers in the world, based on Morgan Stanley’s estimate of 835 million smartphone subscribers worldwide.
The Mobify Platform in 2012
Looking ahead to 2012, we continue to see huge growth in mobile traffic overall and in more incredible grwoth in mobile traffic on the Mobify Platform.
In 2012, we are on track to exceed:
- 5 million unique visitors a day on mobile
- 1.3 billion visits
- 30 pages served / second
These are predictions for the Mobify Platform and they’re echoed by other industry giants.
In a speech at Marketforce’s Broadcasting and Digital Entertainment conference in London, YouTube’s director of content partnerships Ben Wilson revealed that they project mobile usage will surpass desktop usage in 2013, if not sooner. He made the prediction based on YouTube’s current data – serving three billion views a day – 15% of which already comes from mobile devices.
The big picture change we’re witnessing is the acceleration of mobile usage beyond projections from years ago.
Mobile is growing faster than projected and much, much faster than almost everyone is preparing to serve.
Are you ready?
Skyrocketing Mobile Payments: Visa, PayPal, eBay
Mobile payments have skyrocketed over the past few years and 2 recent announcements were particularly noteworthy to show us the future direction of mobile payments, and who will be competing for market leadership. 
PayPal, Visa, et al.
PayPal, one of the pioneers in the mobile payments game, has seen their mobile payments explode from under $1 million in 2006 to $4 billion in 2011.
This 4000% increase surprised even PayPal, who revised their estimates dramatically upwards 3 times in 2011 alone. They predict $7 billion in mobile transactions in 2012.
The shift is so dramatic that Visa Europe is predicting that half of all its payments will be mobile by 2020, while Juniper research group predicts that by 2015, mobile payments will make up $670 billion.
Why is this happening now?
We believe it’s for a few key reasons:
- technological advances (mobile internet, affordable smartphones)
- rollout of retailer partnerships
- consumer acceptance of mobile wallet systems
Seeing this shift in consumer acceptance, MasterCard, Visa, American Express, and Discover joined together to form Isis, a mobile payment network that will allow you pay using NFC chips embedded in phones.
E-commerce Moving to Mobile Commerce
Here at Mobify, we’re definitely seeing the results in this consumer shift to buying on mobile.
Over the last year, our client’s mobile revenue has ramped up considerably, with one even taking in more money via mobile and tablet sites than via desktop during the busy holiday season.*
The expectation that everything you see on your screen can be purchased with a click is shifting to from desktop to mobile. Retailers who still don’t have a mobile-optimized site are putting themselves at a severe disadvantage, especially when consumers expect easy and fast access to information, no matter what device they are using.
The shift to mobile commerce is due to:
- confidence (people are more comfortable making purchases online - even large ones)
- people adopting the mobile lifestyle
