Vogue.ru: 12 Launches of 2011
Vogue Russia, otherwise known as Журнал Vogue, brings a little international flavour to Mobify’s 2011 launches.
Its design – in both print and web – is clean and modern, in keeping with its mission to bring fashion to a wider audience.
So, taking Vogue Russia’s unique take on fashion and lifestyle mobile, while maintaining the brand’s feel was a heavy undertaking.
We’re happy to see that Vogue Russia’s designers maintained Vogue’s iconic style, with a meticulously designed, uniquely image-free homepage.
Check it out by visiting Vogue.ru on your mobile device – fluency in Russian is recommended!
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12 Launches of 2011 covers a dozen selected mobile sites launched in 2011 on the Mobify Platform.
It’s a celebration and a big thank you to all our customers for making 2011 Mobify’s best year yet!
Hollywood Reporter: 12 Launches of 2011
The Hollywood Reporter covers breaking news and stories in the entertainmentindustry – and today, the fastest way to deliver news is via mobile devices.
The team at the Hollywood Reporter did a great job of focussing on the content they know their users need. The first thing you see when landing on their mobile site is the most important recent stories.
Reader focussed touches abound. This attitude of giving readers has helped the Hollywood Reporter achieve the highest total distribution of any entertainment daily as well as generate huge traffic to both desktop and mobile sites.
Check it out for yourself by visiting HollywoodReporter.com on your mobile device.
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12 Launches of 2011 covers a dozen selected mobile sites launched in 2011 on the Mobify Platform.
It’s a celebration and a big thank you to all our customers for making 2011 Mobify’s best year yet!
Popular Science: 12 Launches of 2011
As a magazine that covers science and technology, it is only fitting that PopularScience have a cutting-edge mobile site. With its launch in December, the mobile version of PopSci.com has lived up to those expectations.
When creating their mobile site, Popular Science’s design team wanted to contribute to one of the core goals of the magazine: give the general population easy access to scientific knowledge.
Since their founding in 1872, they have stayed true to this goal. Today, mobile devices are the fastest and easiest way to reach readers, a goal accomplished by Popular Science with the launch of their mobile site.
Check it out by visiting PopSci.com on your mobile device.
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12 Launches of 2011 covers 12 selected Mobify mobile site launches from this year.
Thanks to all our clients for making 2011 Mobify’s best year yet!
Bonobos: 12 Launches of 2011
In June, Mobify launched Bonobos.com’s mobile site.
Bonobos, an online men’s apparel brand, is renowned for their better-fitting clothes and signature ninja customer-service. They partnered with Mobify to create a mobile that extends the shopping experience to customers on the go.
“Our Mobify partnership extends the Bonobos service, convenience and experience to customers regardless of the device they shop with,” said Bonobos CEO and cofounder, Andy Dunn.
“As an e-commerce company, providing mobile accessibility has been an anticipated next step that we are thrilled to have reached.”
Bonobos’ mobile site gives their users another way to interact and extends their ninja customer-service into the mobile sphere.
Check it out for yourself by visiting Bonobos.com on your iPhone or Android device.
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12 Launches of 2011 covers a dozen selected mobile sites launched in 2011 on the Mobify Platform.
It’s a celebration and a big thank you to all our customers for making 2011 Mobify’s best year yet!
lululemon.com : 12 Launches of 2011
In August, Mobify launched lululemon.com’s mobile site. 
Since 1998, lululemon has been making premium technical yoga and run clothes. What started as a clothing line sharing space with a yoga studio in Vancouver has grown to over 150 stores around the world and half a billion dollars in revenue.
lululemon has a young, tech savvy audience who craved a way to buy and interact with the brand on their mobile devices – mobile made up a significant percentage of their traffic prior to building a mobile site.
So when they wanted to launch on mobile they wanted to launch a site that lived up to their guests expectations. In addition, they need a mobile platform that seamlessly integrated with their e-commerce platform and involved minimal input from their inhouse IT team.
The combintation of Mobify’s adaptive HTML 5 framework and our global platform meant lululemon mobile guests were enjoying a new mobile experience, browsing community content and buying high-performance yoga gear in no time flat.
Even iPad users get in on the action, with tablet optimized elements like touch and swipe-enabled image galleries.
The result is a beautiful, functional site that integrates lululemon’s trademark community enthusiasm with the exceptional in-store experience, across mobile and tablet devices.
Check it out by visiting lululemon.com from anywhere on devices like your iPhone, iPad or Android.
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12 Launches of 2011 covers a dozen selected mobile sites launched in 2011 on the Mobify Platform.
It’s a celebration and a big thank you to all our customers for making 2011 Mobify’s best year yet!
