Mobile Email: Six Tips for Building a Campaign that Works
In part 1 of 3 part series entitled “Mobile Matters”, Mobify CEO Igor Faletski goes over 6 essential ingredients necessary for building a successful email campaign.
Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs.
The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.
Mobile consumers typically represent a desirable demographic for retailers and brands, as they have the latest technology, a pricey data plan, and can be more likely to spend a lot of money.
After helping a diverse group of brands boost their mobile presence, we’ve seen firsthand what works and doesn’t work when it comes to the mobile web. Here are some ways you can improve the success of your email campaigns in an increasingly mobile world.
Keep reading to discover the top six tips for building a campaign that works at Econsultancy.
Google Adwords Quality Score Now Affected by Mobile Optimization
Google recently announced that mobile site optimization now affects your AdWords Quality Score.
As one of the world’s largest mobile web platforms, we wanted to know: what does this mean for our clients and customers?
We asked John Boxall, Mobify’s CTO, who said that the AdWords system will visit your landing page and see what it looks like when viewed by iPhones and other mobile devices with full browsers. ”This way, Google gets a good idea of what your users on mobile devices will be seeing,” he said. ”If it’s a good experience, they reward you with a higher Ad Rank.”
If you have mobile ads running, you need to have a mobile optimized landing page.
Google’s logic is that mobile users will have a better experience if you have a mobile optimized landing page and site for your AdWords campaigns. Quality of experience and usability helps determine your overall Adwords Quality Score , and influences your CPC and where your ad will appear on a search results page.
Key takeaway?
If you don’t have a mobile site, you’re paying more than you have to to run your AdWords campaigns.
Looking to the Future
Google is investing heavily in mobile to make sure its users’ have a great experience when browsing, no matter the device. We recommend going mobile as soon as possible, as mobile traffic is going nowhere but up.
Not having a mobile sites costs you money and exposure, even if you are not an e-commerce site.
We here at Mobify have been saying this for years! In fact, we’ve designed our mobile platform to be fully compatible with Google’s friendly web crawlers.
Having a Mobify-powered mobile site will:
1. Help improve your overall PageRank
2. Increase your Adwords Quality Score
3. Make your mobile users happy
4. Increase your mobile revenue
Our views were recently confirmed when Google and Mobify teamed up for the GoMo initiative. Get your GoMo score and see how Google views your site on mobile by checking out the GoMo meter.
Read more about how mobile optimization affects Adwords Quality Score.
Mobile Will Account for 22% of Search Revenue in 2012
A new report predicts that by the end of 2012, mobile will account for 22% of total search revenues.
This works out to around $3.7 billion.
This incredible statistic is due entirely to the growth of the smartphone market. However, if you don’t have a mobile optimized site and are running PPC campaigns, you are wasting your money and hurting your Adwords Quality Score. Read More
Mobify’s mobile web platform showcased in Google’s GoMo initiative
Mobify teams up with Google to help businesses go mobile and embrace the huge opportunity of the mobile web
VANCOUVER, BC – Mobify, the leading mobile web platform for e-commerce and publishing, announced that they’re teaming up with Google on the new GoMo program.
Google’s GoMo initiative is designed to help businesses embrace this new mobile reality by providing them with the tools and resources they need to make their websites more mobile-friendly.
Delivering a great mobile experience today is more critical than ever as people are shifting their Internet behavior from the desktop to the mobile device. According to IDC, by 2015 more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. Mobify has a proven track record for building beautiful mobile websites that help companies connect with their mobile customers.
“We’re honored to be recognized by Google as a leading solution for creating mobile websites,” said Mobify CEO, Igor Faletski. “Our vision for One Web with full search, social, and email marketing integrity for websites whether they’re accessed from desktops or mobile devices aligns perfectly with the GoMo program.”
“We’re proud to team up with Google to help more businesses realize this vision and capitalize on the huge opportunity of the mobile web,” Faletski added.
The Mobify platform powers some of the largest sites on the mobile web, serving millions of pages a day. A Mobify mobile site works seamlessly across multiple mobile platforms, like Apple’s iOS, Android, and BlackBerry. And the HTML5 platform automatically keeps mobile content identical to the desktop site.
Mobify’s technology delivers an amazing mobile web experience with faster load times and optimized text and page sizes for each device. As a result, mobile websites enjoy lower bounce rates, greater conversions, and more mobile community participation.
About Mobify
Mobify is changing the mobile web experience by giving publishers, web designers and advertisers control over mobile. Its self-serve environment makes it easy for website owners to launch a high-quality mobile version, integrating popular analytics & advertising services. Mobify’s goal is to build a truly mobile web, where every website delivers an amazing experience on every device. Mobify is a privately held company headquartered in Vancouver, Canada.
About GoMo
GoMo is a Google-led initiative dedicated to helping businesses ‘Go Mobile’ by providing them with the tools and resources they need to make their websites more mobile-friendly. On Google’s GoMo website, participating businesses can use the GoMoMeter tool to see how their own sites look and perform on mobile devices, and get personalized recommendations for developing a more mobile-friendly experience for their sites. The GoMo site has information about current mobile trends, best practices for launching mobile sites, a list of developers ready to help companies build sites for mobile, and much more.
For more information, visit: http://howtogomo.com
