Mobify CEO on Mobile Commerce
Recently, Mobify CEO Igor Faletski was interviewed by Practical ECommerce regarding the future of mobile commerce.
Among other things, he discussed which devices are capturing more mobile sales, what items are purchased most on mobile, and touches on the raging war between apps and mobile websites.
Click here to read the full article.
Wired Mobile is Nominated for a Webby Award
Congratulations to Wired for being nominated for a Webby Award for Best News Website on a Handheld Device!
Powered by Mobify, the Wired Mobile website has been recognized for its usability, design, and most importantly, amazing content.
Want to win with Wired and Mobify? Click the button below or here to vote for Wired!
Are you wasting money with your Pay-Per-Click campaigns?
If you don’t have a mobile landing page, yes.
Google is by far the most dominant PPC advertiser online today. Buried within your campaign setup is a small checkbox that asks you whether you want your campaign to run on mobile. If you are clicking “yes” without a mobile landing page, you are wasting your money.
Your price-per-click will increase, without any benefit to you. In July 2010, Google owned a faintly absurd 98.29% of the mobile search market[1]. It knows the mobile market well, and recommends that you have a custom mobile landing page to direct mobile users to. Yet, why do so many companies ignore this, and still click that little button for mobile campaigns?
Luxury Retailers and Mobile E-Commerce
What type of phone do you think is owned by a person who buys $5000 handbags? If you said a shiny, new iPhone 4 (soon to be 5!), you would probably be correct. Yet, a vast majority of luxury brands and retailers do not have a mobile site. Furthermore, many of these brands use Flash as their desktop interface, leading to abrupt dead ends on phones not support Flash (ie most of them).
Flash sites on iPhone
Many of these luxury brands target young, affluent, professional users. Does this demographic sound familiar?
It’s exactly the same demographic as smartphone buyers.
Apple and Android handsets, considered by most the be the most desirable smartphones, have the most young buyers under 44 (source).
What can luxury retailers learn from this? Target your mobile web experience to your desired demographic. iPhone and Android devices have powerful browsers capable of providing immersive and interactive mobile web experiences. Our advice to luxury retailers? Look at your analytics, find what mobile devices are accessing sites the most, and build an experience catering to them. This market is currently underserved and has huge potential for growth.
Go to KiwiCollection.com, a luxury hotel booking site powered by Mobify, on your iPhone or Android device, and see an example of a luxury brand with mobile awareness.
If you would like more information or see how Mobify can help you, please contact us at info@mobify.me
Altec Lansing Launches Mobile Site
MILFORD, Pennsylvania and Vancouver, Canada – April 7, 2011 – Today, audio innovator Altec Lansing announces the launch of its mobile site.
With mobile web use surging, Altec Lansing partnered with leading mobile e-commerce provider Mobify to create an amazing mobile web experience.
“We believe that customers will benefit greatly from the new mobile website,” said Mobify CEO Igor Faletski. “Altec Lan- sing is known for their outstanding quality, which is now reflected on mobile devices.”
With many of Altec Lansing’s products complimentary to mobile devices, giving their customers and potential customers access to product information on their phones was an obvious fit.
“In addition to proving a best in class mobile commerce solution, we were looking to enhance the overall retail shopping experience.” said Altec Lansing Senior Director of eCommerce and Direct Marketing Mitch Wenger, “Having a robust and dynamic mobile presence for customers to easily get a more complete set of product details than they might get on the shelves is key point of differentiation for Altec Lansing.”
With a full catalogue and mobile e-commerce functionality, users are able to easily browse and purchase the latest Altec Lansing products from their mobile phones.
About Altec Lansing
For more than 70 years Altec Lansing has been viewed among audiophiles as one of the world’s most valuable and inno- vative audio brands and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first “Works with iPhone” speaker system. Altec Lansing makes a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker sys- tems for portable digital players. Altec Lansing LLC is headquartered in Milford, PA.
About Mobify
Mobify was founded in 2007 and is headquartered in Vancouver, Canada. Its solutions optimize web sites for mobile and tablet devices. Mobify’s customers include global leaders in e-commerce and online publishing.
With a revolutionary HTML5 platform, Mobify enables seamless e-commerce functionality on the latest mobile and tablet devices, to significantly grow mobile traffic and revenue.
