So, who got a Nexus S for Christmas?
At Mobify, it’s always exciting to see new devices making a splash on our network! We’re also always excited to post statistics from our network – yup, we’re a bunch of geeks. We hope you’ll find this interesting too, though!
The Nexus S is especially easy to segment right now, since it’s the only Android 2.3 phone out there on the market. Here’s the growth in Nexus S activity we’re seeing on our network:
Wired.com Mobile Traffic Reaches 7%
[blackbirdpie url="http://twitter.com/evanatwired/status/30428593892884480"]
Mobify Named to Ready to Rocket ICT list
Mobify is one of 14 new companies named to Rocket Builders 2011 Ready to Rocket ICT list! Thanks to Rocket Builders for recognizing us; 2011 will be a big year for Mobify and mobile web as a whole!
3 Reasons why Email Marketing is Key for Mobile E-commerce
UPDATE: New stats from ComScore confirm that mobile email use is growing fast.
Recently we’ve been looking at the link between email marketing and mobile revenue. Turns out that a good email strategy quickly contributes to mobile purchases. Here are some of the early findings:
Email newsletter from Threadless
1) Email is often checked first thing in the morning – from a mobile device. Are you guilty of typing up an urgent reply while still in bed? As smartphone adoption grows, email is increasingly accessed on the go. When receiving digest emails from their favourite fashion brands, many mobile users will click the product links, heading directly to the e-commerce site.
2) Email often brings exclusive and time-sensitive promotions, creating a sense of urgency. Mobile shoppers are a lot more focused on purchasing a particular item. If something is on sale and limited in quantity, mobile devices will often be preferred.
3) Mobile e-commerce greatly benefits from email awareness campaigns. Many online shoppers still have poor expectations for the mobile web. Letting the audience know about a fully transactional mobile store is key for driving traffic and repeat customers. Newsletters are a great channel for this type of promotion.
Email is crucial for driving growth in mobile e-commerce and should be included in every retailer’s mobile marketing plan.
IEEE Spectrum Goes Mobile with Mobify
IEEE Spectrum Magazine explores the development, applications and implications of new technologies.
NEW YORK, NY / VANCOUVER, BC– January, 2011 – IEEE Spectrum announced today that they have chosen Mobify, the leading mobile web platform, to take IEEE Spectrum Magazine mobile.
The evolution of wireless technology has made communicating through mobile devices part of today’s society. Whether it’s emailing, posting links on social media, or reading the latest article, mobile browsing is predicted to dominate desktop browsing by 2014. With a technologically savvy audience, IEEE Spectrum wanted to provide their mobile users with the same experience and content found on their main site. By mobifying their site, IEEE Spectrum hopes to increase its unique visitors and provide IEEE members with an enhanced mobile experience.
“It’s important for Spectrum to be available to its audience anytime, anywhere,” said Harry Goldstein, Editorial Director, Digital, of IEEE Spectrum. “We wanted to provide a seamless mobile experience for our audience and have our content available to them when they want it.”
“IEEE Spectrum is an engineering magazine with rich history,” said Igor Faletski, CEO of Mobify. “We’re thrilled to be selected as the mobile platform of choice by one of the leading technology resources in the world.”
As seekers of cutting-edge technology, IEEE Spectrum Magazine was able to make their mobile site using the Mobify Studio platform.
About IEEE Spectrum
IEEE Spectrum magazine is the flagship publication of the IEEE, the world’s largest professional technology association. It is a magazine and Web site for technology innovators, business leaders, and the intellectually curious. Spectrum explores future technology trends and the impact of those trends on society and business.
IEEE Spectrum magazine is read by over 385,000 technology professionals and senior executives worldwide in the high technology sectors of industry, government, and academia. Subscribers include engineering managers and corporate and financial executives. Deans and provosts at every major engineering university and college throughout the world are also Spectrum readers.
About MOBIFY
Mobify was founded in 2007 and is headquartered in Vancouver, Canada. Its solutions optimize web sites for mobile and tablet devices. Mobify’s customers include global leaders in e-commerce, online publishing, and digital advertising. By using Mobify’s mobile web platform, these companies have achieved significant growth in mobile traffic and revenue. Learn more at www.mobify.me
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