A Revolution in Mobile Commerce
Mobile commerce is rapidly growing this holiday season. Today, we are excited to unveil a mobile site for Alibris, the world’s most advanced online marketplace for books. Alibris used Mobify Commerce to build an amazing mobile experience for iPhone, Android, BlackBerry Torch and other smartphone devices. Here are just some of its benefits:
The only HTML5 solution for mobile commerce. Using the latest advances in HTML5 & JavaScript technology, Mobify keeps mobile visitors on the retailer website, providing them with an app-like buying experience.
A fantastic mobile experience for smartphones & iPad. Mobify Commerce isn’t just for mobile devices – iPad and other tablets get an improved interface that makes purchasing and browsing items easier & faster.
Get returns on your investment in a matter of months. Thanks to Mobify Commerce, mobile bounce rates are minimized, while conversions and revenues grow rapidly.
Visit Alibris Mobile from your smartphone or iPad by going to http://www.alibris.com. Contact our solutions team to see if Mobify Commerce is the right fit for your online store.
Mobifying Websites for Tablet Users – Easy Wins
Over the last few months many of our customers started to observe very significant levels of iPad traffic. So significant, that often it is far ahead of any mobile device – iPhone or Android. Big question – how to optimize their websites for mobile? Is there a need for it, even?
InformationArchitects.jp is a great example of an iPad-optimized site
While we study patterns of mobile purchases & web browsing on tablets, here are some easy wins that apply to virtually every website:
Make all content readable without pinching & zooming. Users should’t have to pinch unless they’re exploring high-resolution photos or maps.
Use the entire screen whenever possible. Is your item purchase dialog taking up 25% of the desktop screen? Consider expanding useful functionality to take up more space – users are familiar with full-screen interactions in mobile apps.
Expect touches, not clicks. Tiny links and buttons might work for pixel-perfect mouse clicks, but gestures and touches need a lot more space to work well.
No Flash. This one is easy : )
Mobify Commerce already supports the iPad and other tablets for e-commerce applications. We’re looking into adding tablet support in Mobify Studio – stay tuned!
Mobify Weekly – The Latest Threads in the Mobile Web
Hello everyone and welcome to a brand new edition of Mobify Weekly where we share the hottest stories on mobile web that we’ve run across over the last few days.
BlackBerry: We Don’t Need No Apps! (No Jitter) Some interesting comments from RIM’s CEO on the stance the company’s taking towards apps. Mobile web seems to be the future direction that RIM is looking at and we can’t but nod in approval.
Poll: HTML5 vs Native Apps (ReadWriteMobile) “[Mobile] web is the future” seems to be the resounding sentiment among mobile developers and RWM has the poll stats to prove it! Most developers seem to agree that mobile web is the way to move forward at least in most project cases.
On web you get 0.5% click thru. On ‘bad’ mobile web 3-5%. But good mAd = 25%-45% (CommunitiesDominate) Some impressive data, stats, and insights from our friends overseas. A certain Japanese website was used as a case study and the ad performance results are phenomenal.
Young Adults Browse Via Mobile More Than Desktop (Information Week) Very interesting results from a recent survey conducted by Opera on how young people around the world are using mobile web.
Apple’s new iOS gives the mobile Web a leg up on apps (Poynter Online) The new update brings gyroscope and accelerometer into the already long list of things HTML5 can accomplish on the iPhone 4. Mobile web is the future and perhaps Apple is cleverly positioning itself for the transition from native apps by having iPhone 4 be one of the first phones to support these functions.
That’s it for this week folks. Have a terrific weekend and we’ll see you all next Thursday!
Mobify Weekly – The Latest Threads in the Mobile Web
The Right to Zoom (Mobify) We’re starting this week’s issue off with one of our own – Peter, our Chief Architect, discusses the pros and cons of disabling zooming on a mobile device and talks about what is in the user’s best interests when it comes to dynamic scaling.
HTML5 vs. Flash: Where does Adobe Stand? (InfoQ) Mobile stats and figures were given at Adobe MAX conference on the current state and the future of Flash, AIR and ways in which HTML 5 factors into the equation.
U.S. operators team to build nationwide m-commerce network (FierceMobileContent) Verizon and T-Mobile are teaming up to take on mobile commerce by rolling out a new solution which will facilitate point-of-sale purchases using mobile devices.
Morgan Stanley’s Net `Queen’ Meeker Back In Demand, Picks Mobile-Web Stars (Bloomberg) Interesting article on how Wall Street analysts view Silicon Valley, what predictions they are making for 2012, and why they think the next big thing is “mobile advertising”.
Mobile web set to make global impact (Warc) Incredibly detailed report on the rapid growth rate of mobile web and analysis of how it’s impacting companies and countries around the world.
That’s all for this week folks! Have a terrific rest of the week and see you all next Thursday!
Mobify Weekly – The Latest Threads in the Mobile Web
Hello everyone and welcome to a brand new issue of Mobify Weekly! Here are some cool stories that we’ve run across over the week and wanted to share with you.
Apple iPhone Users Overwhelm Flash-friendly App, Skyfire (PC World) The newly launched mobile browser has something that millions of iPhone users have been clamoring for: Flash. The transcoding of Flash is done on the company’s servers and massive demand had forced Skyfire to temporarily take the app off the App Store shortly after its launch. The company behind Skyfire is currently working on putting the necessary architecture in place to facilitate the surge of new users.
For College Students, Mobile Web Is the Norm (eMarketer) 100% of college students now carry mobile devices and this demographic is highly sought after by advertisers. After some marketing revelations it seems clear that simple ads are not the answer and marketers must seek to create original, engaging content to win the students’ approval.
Africa mobile web growth ‘exploding’ (News24) Interesting outlook on the “exponential” rate of mobile growth in Africa along with comments from Sean D’Arcy – Opera’s Director of Partner Marketing and Management, on how the company is addressing the specific needs of each nation they work with.
IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery (Mobile Marketer) Agreeing on tracking, measurement, and other advertising standards will help propel mobile web advertising above and beyond desktop as more and more consumers accessing the web from the mobile devices.
UPDATE: Infographic: European Smartphone Market Grows 41% in Past Year (comScore) Some neatly presented stats on the exploding growth of smartphones in EU5 (U.K., France, Germany, Spain, Italy).
That’s all for this week’s issue folks! Having a fantastic weekend and see you all next week!
