Until recently, creating mobile web designs that look and feel like native apps
has pretty much been an impossible dream. There are plenty of
creative workarounds to try
and bring that native ‘feel’ to mobile web browsing, but so far we've struggled
to bridge the gap between native and the web.
However, a slew of new, high-powered smartphones is allowing designers to
finally unleash complex, performant, native-feeling smartphone UI patterns —
designed and built for the web. These patterns are blurring the lines between
native apps and the web.
Take Style.com — their new adaptive website is an
interesting example of how to provide a great user experience at different screen-sizes,
while also targeting different device capabilities. This has led to some truly
advanced mobile designs that work extremely well on recent devices.
In this post, you’ll find five awesome design patterns from Style.com that
you’ve likely never seen before while browsing the web on a smartphone.
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