Since the day they arrived, native mobile apps have offered the ability to send messages to a user, even when they’re not interacting with an app. An app’s ability to access device features, like these push notifications, has been considered a major argument for building a native app.
In recent months, the web has been abuzz with news that push notifications are now being implemented in most major browsers, desktop and mobile alike. This means that without an app, a website can communicate with its users, even when they don’t have the site loaded. They’re not available everywhere quite yet, but we’re rapidly approaching a point where any web site is able to send out notifications at any time to a wide variety of devices.